BRAND HISTORY

1942

THE STORY OF DON JULIO
1942

1942

"WHEN YOU HAVE PASSION, YOU HAVE EVERYTHING."
- DON JULIO GONZÁLEZ

Don Julio is the result of one man's pursuit to craft the perfect tequila. Over 60 years after the opening of La Primavera distillery, the recipe has been mastered, but the passion remains. Every bottle of tequila that bears the Don Julio label measures up to a standard established by the pillars of quality, authenticity and heritage.

THE STORY OF DON JULIO
2018

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