Ruinart breaks with the tradition of individual gift boxes, and pushes its global, environmental approach further with the second skin eco-packaging case. The teams spent over three years developing a disruptive packaging that envelops the champagne bottle like a second skin.
 
As its name “Second Skin” signifies, it perfectly replicates the signature shape of Ruinart bottles, heightening the elegance of the curves as it hugs them. The lightness of the case, thanks to a construction in 100% cellulose fibers, contrasts with the current imposing norm in the world of champagne. The surface of the second skin eco-packaging evokes the walls of the Crayères de Reims, the ancient chalk quarries and natural wine cellars where Maison Ruinart champagnes age, giving the case a silky, organic feel. The novel coffret opens and closes thanks to a snap fastener to reveal the bottle nestled in its second skin.
 
The new design features include: 
- Zero plastic
- 9 times lighter than the preceding generation of boxes
- Allows for a 60% reduction in the packaging carbon footprint, based on the ADME and B.E.E. (Bilan Environmental Assessment of Packaging) methodology
-100% paper sourced from sustainably managed forests in Europe
- 100% eco-design
- 100% recyclable

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