軒尼詩從熱血籃球魂中汲取靈感，以籃球為主題調製出一系列特色Hennessy NBA雞尾酒，糅合干邑的原始精髓以及新鮮的水果原料，包括帶有獨特辛香味的 「The Jumpshot Ginger」以及帶有熱帶風味的「 The Slam Dunk」。特色雞尾酒只於快閃店內的Hennessy Bar推出，讓一眾粉絲在觀看如火如荼的賽事時亦能品嚐該雞尾酒增添盛事氣氛。

Hennessy x NBA’s first-ever Pop-up has officially kicked off in Macau

Hennessy has partnered with Galaxy Macau to launch the First-in-Macau Hennessy x NBA Pop-up at Galaxy Macau, the world-class luxurious, integrated resort today. The vibrant basketball court and multiple characteristic themed areas offer a variety of immersive experiences featuring the basketball hype to lead the guests into a basketball frenzy, enjoy a unique cognac tasting experience and promote the street culture of Macau.  

The extraordinary Hennessy basketball court will be opened to the public on weekdays. The single-sided mirror design in the basketball court separates the basketball court and the  pop-up store, giving guests an immersive basketball experience, feeling as if they were really in a large-scale NBA game venue. The unique basketball court design makes it easy to capture stylish photos in every corner of the venue. Hennessy will also be holding basketball shooting challenges from 2pm to 4pm every weekend as well as a 2-on-2 freestyle matches that allow basketball fans to step up the game and compete with friends from 4pm to 5pm every weekend, there will be four 10-minutes matches during the period.  The winner will get the chance to win a limited-edition Hennessy x NBA basketball, no basketball fanatics would want to miss this dream-like experience! Last but not least, Hennessy has also invited two famed, local basketball teams – The Black Bears team and the Galaxy team to compete in a friendly yet exciting basketball match, hyping up the whole crowd. 

Inspired by the passionate spirit of the NBA, Hennessy has created a series of NBA-themed cocktails, combining the fresh fruit ingredients and the richness of cognac – THE JUMPSHOT GINGER, which delivers a unique and delicious ginger spice and THE SLAM DUNK, which infuses a kick of freshness with sweet, tropical citrus notes. Hennessy x NBA cocktails are only available at the Hennessy Bar in the Pop-up store, allowing fans to enjoy sip on the NBA-inspired cocktails while watching the thrilling basketball games.