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- 2023-06-09
- Hennessy
HENNESSY x NBA FANATICS TAKEOVER HONG KONG WITH HENNESSY V.S.O.P NBA 2023 LIMITED EDITION
The world’s best-selling cognac, Hennessy, and the National Basketball Association (NBA) expand a global partnership, making Hennessy the first “Official Spirit of the NBA”. Hennessy is thrilled to shine a light on this season’s new and vibrant Hennessy V.S.O.P NBA 2023 Limited Edition.
軒尼詩繼去年與基滙資本民坊（People’s Place）及香港藝術團體HKwalls攜手合作活化青衣天台籃球場「Hennessy In the Paint」，今年軒尼詩在5月21日舉行了一場街頭籃球挑戰賽，凝聚本地熱愛籃球的一眾，延續「永不停歇，永不妥協」精神！
本地隊伍「Made In Chai City」（幸卓輝、黃俊豪及宋瑞康）及南華體育會男子籃球隊員（朱亮、陳張敏及余理洋）更上演了一場三對三籃球表演賽。新增的公開賽，共有48隊及144球員參賽。上陣的籃球愛好者為嬴得勝利，並把軒尼詩獎品捧回家，打破界限，充分體現「永不停歇，永不妥協」精神。 軒尼詩「Hennessy In the Paint」青衣主場的開放時間為每日上午9時至晚上9時，公眾可到場激發對運動的熱情。
軒尼詩V.S.O.P NBA 2023限量版現於指定零售店發售。
本地隊伍「Made In Chai City」（幸卓輝、黃俊豪及宋瑞康）及南華體育會男子籃球隊員（朱亮、陳張敏及余理洋）更上演了一場三對三籃球表演賽。新增的公開賽，共有48隊及144球員參賽。上陣的籃球愛好者為嬴得勝利，並把軒尼詩獎品捧回家，打破界限，充分體現「永不停歇，永不妥協」精神。 軒尼詩「Hennessy In the Paint」青衣主場的開放時間為每日上午9時至晚上9時，公眾可到場激發對運動的熱情。
軒尼詩V.S.O.P NBA 2023限量版現於指定零售店發售。
Hennessy x NBA Party Brings Together Charismatic Artists for High-Energy Celebration
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On 12 May, Hennessy hosted a highly anticipated party at K11 MUSEA with a stunning basketball-themed installation. Guests enjoyed NBA inspired Hennessy V.S.O.P cocktails, DJ and high energy performances from Kayan9896 (Jeannie Ng Ka Yan) and TIAB, the singer-songwriter. OSN (Gao Er-xuan), the gifted Taiwanese rapper pop star whose charisma and gusto mirrored the vitality of the collaboration and “Game Never Stops” ethos, whipped the crowd into a frenzy with a mix of his hits during the night.
The Instagram-worthy pop-up space was opened to the public over the weekend. Visitors can dive headfirst into the world of Hennessy x NBA mania and see Freaky Debbie's couture masterpiece. Local artist Katol also specially created a basketball and backboard that incorporated deep-rooted references to Hong Kong's craftsmanship and street culture.
The Instagram-worthy pop-up space was opened to the public over the weekend. Visitors can dive headfirst into the world of Hennessy x NBA mania and see Freaky Debbie's couture masterpiece. Local artist Katol also specially created a basketball and backboard that incorporated deep-rooted references to Hong Kong's craftsmanship and street culture.
Hennessy Streetball Challenge
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One year after the launch of the "Hennessy in the Paint" basketball court in Hong Kong, a collaboration with People's Place under the management of Gaw Capital and Hong Kong art group HKwalls, Hennessy kicked off the first-ever Streetball challenge on May 21!
"Made In Chai City" (Matthew Han, Jeremy Wong and Daniel Sung) and The South China Athletic Association (SCAA) Men's Basketball Team (Tommy Nixon, Ryan Chan and Nathan Yu) started the afternoon with a 3-on-3 exhibition game. Hennessy Streetball Challenge gathered a total of 48 teams, consisting of 144 ballers from around town. Each player demonstrated their unwavering passion for the game and aimed to take home the special Hennessy prizes, bringing “Game Never Stops” ethos to life.
The “Hennessy In the Paint” Basketball Court is open to public 9am-9pm daily to pass on the enthusiasm for sports.
The highly sought-after Hennessy V.S.O.P NBA 2023 Limited Edition is available from selected retailers.
"Made In Chai City" (Matthew Han, Jeremy Wong and Daniel Sung) and The South China Athletic Association (SCAA) Men's Basketball Team (Tommy Nixon, Ryan Chan and Nathan Yu) started the afternoon with a 3-on-3 exhibition game. Hennessy Streetball Challenge gathered a total of 48 teams, consisting of 144 ballers from around town. Each player demonstrated their unwavering passion for the game and aimed to take home the special Hennessy prizes, bringing “Game Never Stops” ethos to life.
The “Hennessy In the Paint” Basketball Court is open to public 9am-9pm daily to pass on the enthusiasm for sports.
The highly sought-after Hennessy V.S.O.P NBA 2023 Limited Edition is available from selected retailers.
