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- 2023-04-19
- Hennessy
OFFICIAL LAUNCH OF HENNESSY X.O x KIM JONES WORLD’S FIRST EXPERIENTIAL POP-UP IN HONG KONG
On Friday, March 17, Hennessy X.O introduced its collaboration with acclaimed British Artistic Director and fashion designer, Kim Jones with a world’s first experiential pop up at GOLD BALL, K11 MUSEA.
軒尼詩X.O x Kim Jones限量版將於 3 月 16 日起在5樓期間限定店發售，凡於至醇酒庫（Liquid Gold）購買一支限量版酒瓶，更可獲贈獨家禮品包，當中包括軒尼詩帆布袋及布章。同時，即日起至期間限定店結束前，凡於K11 MUSEA至醇酒庫（Liquid Gold）購買指定軒尼詩 X.O 或軒尼詩百樂廷，即可免費享用瓶身刻字服務。
The pop up showcases the association of cognac with couture, featuring three offers of the Hennessy X.O x Kim Jones collection – the Masterpiece, Limited Edition and a first for Maison Hennessy, a luxury sneaker all designed by the renowned fashion designer.
Conceptualizing The Fabric of Time where the 250-year-old cognac brand steps boldly into the future with a fashion icon for the first time, the Hennessy X.O x Kim Jones pop up will be available for public viewing from now till 26 March 2023. Guests journey through six immersive zones as they see how craftsmanship is reimagined, each step providing an innovative photo-moment along the way.
Conceptualizing The Fabric of Time where the 250-year-old cognac brand steps boldly into the future with a fashion icon for the first time, the Hennessy X.O x Kim Jones pop up will be available for public viewing from now till 26 March 2023. Guests journey through six immersive zones as they see how craftsmanship is reimagined, each step providing an innovative photo-moment along the way.
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With the Hennessy X.O Masterpiece set against an infinity mirror, this is an opportunity to see one of only 200 sculptures in the world, the piece is produced by 3D technology and hand-finished to couture specifications. Either side of the Masterpiece are the other two pieces from the collection, luxury sneakers and the Limited Edition, sit in their individual collaboration displays with interactive screens showcasing the details of products. With a nod to the technology used for both Masterpiece and Limited Edition bottles, a futuristic half-moon shaped bar, with robotic arm, provides a cognac tasting session like no other.
As guests enter the tech-savvy pop-up space, the narrator wall depicts the story of how two great titans of their worlds teamed together to create something special. Through a designated minisite, Hennessy invites guests to go on an immersive digital journey to delve into the details behind the Hennessy X.O x Kim Jones legendary collaboration. To complete the interactive experience, guests take on the “The Claw”, a fairground game with a twist that hands out door gifts such as a Hennessy pin or a Hennessy X.O pairing experience at the Artisan Lounge. Don’t miss the complimentary Hennessy X.O tasting experience, which is available every day from 5-7pm.
As guests enter the tech-savvy pop-up space, the narrator wall depicts the story of how two great titans of their worlds teamed together to create something special. Through a designated minisite, Hennessy invites guests to go on an immersive digital journey to delve into the details behind the Hennessy X.O x Kim Jones legendary collaboration. To complete the interactive experience, guests take on the “The Claw”, a fairground game with a twist that hands out door gifts such as a Hennessy pin or a Hennessy X.O pairing experience at the Artisan Lounge. Don’t miss the complimentary Hennessy X.O tasting experience, which is available every day from 5-7pm.
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Hennessy X.O x Kim Jones Limited Edition are available for sale at selective retail outlets. Customers will also receive an exclusive gift pack that includes a Hennessy tote bag and a set of 5 patches upon purchase of one Hennessy X.O x Kim Jones Limited Edition bottle, exclusively at Liquid Gold. From now until the end of the pop-up period, customers can enjoy a complimentary engraving service when purchasing any regular Hennessy X.O or Hennessy Paradis, exclusively at Liquid Gold, K11 MUSEA.
