Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited edition Scotch Whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge, thirty- five years after Johnnie Walker Black Label appeared in the original Blade Runner movie as an iconic film prop of the future.
 

The unique, custom blend and the futuristic bottle were created in partnership with the Blade Runner 2049 film, showcasing the commitment of Johnnie Walker to innovation and Alcon Entertainment’s dedication to maintaining the legacy of the original Sci-Fi classic. Fans first saw a peek of the new bottle at the official Blade Runner 2049 VR Experience during San Diego Comic-Con. The bottle will also appear in the new film.
 

To celebrate the film partnership, Johnnie Walker has also released a series of digital films featuring Villeneuve, who intimately discusses the project. "Like many fans, I remember the Johnnie Walker bottle from the first film, so it was a unique privilege to collaborate with Johnnie Walker on designing a totally original bottle for the new movie,” said Villeneuve. “It was also a once-in-a-lifetime experience to help create the limited edition Black Label The Director’s Cut blend, which perfectly captures the complex and mysterious world of Blade Runner 2049.” 

Beveridge also noted, “What we have created in Johnnie Walker Black Label The Director’s Cut is something really special that fans will be able to relate to and whisky drinkers will love. I was truly inspired by Villeneuve’s artistic vision for Blade Runner 2049 and how it could come to life in this new blend. I learned that filmmaking is much like blending - you have to constantly be committed to creating the best possible outcome. Johnnie Walker blending tradition dates back to 1820 and I’m honored to carry on the legacy and collective memory of our other past blenders to ensure that the same whisky enjoyed today can be enjoyed responsibly in 2049.”

Johnnie Walker has also created a series of cocktail videos featuring exciting Blade Runner 2049-inspired cocktails – The Deckard, Ode to Dreams, Penicillin 2049, Quest and Ahara. These custom cocktails are prepared by some of the country’s leading bartenders, including Ezra Star, Sam Anderson and Tenzin Samdo, giving fans a taste of the upcoming film.

Only 39,000 bottles of Johnnie Walker Black Label The Director’s Cut have been produced and will be available in select countries around the world while supplies last. The rich, smooth blend has aromatic and vanilla flavors, with clouds of smokiness and will be bottled at 49% ABV - a nod to the futuristic period in which is set.

Whatever the century, whatever the universe, the commitment of Johnnie Walker to the spirit of human progress endures. And as always, the makers of Johnnie Walker remind you to please drink responsibly.

Johnnie Walker Black Label The Director’s Cut is available for Blade Runner fans in select countries. For local market, the limited edition will be available exclusively in SOGO with an SRP of HKD928, starting 10th September, 2017.

Opening on 5th October, 2017, in 2D and 3D in select theatres and IMAX, “Blade Runner 2049” is a presentation of Alcon Entertainment and will be distributed domestically by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and internationally by Sony Pictures Entertainment.