In 2022, the House of Krug celebrates a new cycle of Krug Grande Cuvée and Krug Rosé with Krug Behind the Scenes, as one Édition of Krug Grande Cuvée and Krug Rosé enters the cellars, and another emerges. On this occasion, the House is delighted to share unique and rare backstage access to its craftsmanship through a fully interactive and digital event.

There will be three sessions in English for the Americas, Europe and Asia-Pacific regions, as well as a French language session. All events will take place on April 27 and 28. A total of 100 wine experts and Krug Lovers will gather in luxury venues across 16 different countries around the world and connect live with the Krug Family House in Reims.

Hosted by Cellar Master Julie Cavil and Olivier Krug, sixth generation of the Krug family and Director of the House of Krug, each of the 90- minute events will allow participants to discover, in exclusive preview, Krug Grande Cuvée 170ème Édition and Krug Rosé 26ème Édition, explore the circumstances of 2021 as experienced by Krug’s grower partners, and dive into the creation of Krug Grande Cuvée 177ème Édition and Krug Rosé 33ème Édition with Cellar Master Julie Cavil whilst learning about the House’s history and heritage.

Participants will also get a sneak peek into exciting news from the House and upcoming projects as they celebrate the uniqueness of each Édition of Krug Grande Cuvée and Krug Rosé. The sessions will feature a live and interactive vertical tasting of 6 Éditions of Krug Grande Cuvée:

• Krug Grande Cuvée 170ème Édition
• Krug Grande Cuvée 169ème Édition
• Krug Grande Cuvée 166ème Édition
• Krug Grande Cuvée 164ème Édition
• Krug Grande Cuvée 163ème Édition
• Krug Grande Cuvée 160ème Édition
  and 3 Éditions of Krug Rosé:
• Krug Rosé 26ème Édition
• Krug Rosé 25ème Édition
• Krug Rosé 20ème Édition

"I am delighted to welcome Krug Lovers to the Family House in Reims and give them an insider’s view into our craftsmanship thanks to this new and unique digital format. ”

Olivier Krug
Director of the House of Krug & sixth generation of the Krug family