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- 2021-11-10
- Hennessy
Hennessy x NBA Hong Kong Grand Kick-off and Weekend Pop-up experience at Ocean Terminal Deck, Harbour City Presenting the newly-launched Hennessy V.S.O.P NBA 21/22 Limited Edition unfold a Next Chapter of Hennessy
(Hong Kong, November 10, 2021) Hennessy and NBA have announced a global expansion of their partnership earlier, making Hennessy the “Official Spirit of the NBA” worldwide. Hennessy has always been celebrating those who embody the "Never Stop. Never Settle" ethos, that is personified by the players’ unwavering commitment to drive culture forward. The collaboration of the two legendary brands perfectly demonstrate the fearless belief in possibilities. Over the years, Hennessy has been embracing breakthroughs and challenges, which also coincides with the spirit of the NBA in encouraging players to continue to challenging themselves every day.
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Hennessy is bringing a weekend full of excitement on November 20 and November 21. Enjoy a few NBA-inspired Hennessy cocktails from day to dawn overlooking the magnificent view of the Victoria Harbour, show off your unmatchable basketball moves on the specially-designed Hennessy x NBA basketball court, appreciate some street arts created by HKwalls and be emerged in local art culture while you are at it. What’s more? You can even take a close look at the fully handcrafted NBA 1977’s Larry O’Brien Trophy at the merchandise exhibition area. Last but not the least, Hennessy has invited two of the most popular local basketball teams, “Made In Chai City”, and “DNA Sports” to compete in two 4-on-4 basketball matches, hyping up the whole crowd. You wouldn’t want to miss it! Hennessy invites everyone to be part of this exciting moment, appreciate NBA sportsmanship while discovering the unique aroma and flavor of Hennessy cognac. Game on! Assemble your squad! Dominate the game at this once-in-a-lifetime 3-on-3 basketball match along the city’s iconic skyline.