2021-11-10
Hennessy

Hennessy x NBA Hong Kong Grand Kick-off and Weekend Pop-up experience at Ocean Terminal Deck, Harbour City Presenting the newly-launched Hennessy V.S.O.P NBA 21/22 Limited Edition unfold a Next Chapter of Hennessy

(Hong Kong, November 10, 2021) Hennessy and NBA have announced a global expansion of their partnership earlier, making Hennessy the “Official Spirit of the NBA” worldwide. Hennessy has always been celebrating those who embody the "Never Stop. Never Settle" ethos, that is personified by the players’ unwavering commitment to drive culture forward. The collaboration of the two legendary brands perfectly demonstrate the fearless belief in possibilities. Over the years, Hennessy has been embracing breakthroughs and challenges, which also coincides with the spirit of the NBA in encouraging players to continue to challenging themselves every day.

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To celebrate this groundbreaking new partnership, Hennessy is unveiling the new exclusive Hennessy V.S.O.P NBA 21/22 Limited Edition, specially designed to commemorate the partnership between Hennessy and the NBA. The eye-catching limited edition gift box and the bottle embodies the logos of the two iconic brands, incorporating the artwork of Hennessy V.S.O.P Privilège bottle in the outlined basketball in red lines. The red and white contrasting colours perfectly demonstrates the exciting partnership between Hennessy and NBA. Hennessy V.S.O.P releases a balanced, stubble aroma of oak, soft cinnamon, liquor ice, and honey. Infused with savoir-faire of the master blenders at the House Hennessy, it echoes with the unprecedented breakthroughs the legendary brand upholds for years. Inspired by the unstoppable and passionate spirit of NBA, Jordan Bushell, Hennessy Global Ambassador and Mixologist, introduces exclusive NBA-themed cocktails that combines the freshest ingredients with the richness of the cognac – THE JUMPSHOT GINGER cocktail that delivers a delicious ginger spice and THE SLAM DUNK cocktail which infuses with a kick of freshness and tropical citrus note. Hennessy x NBA cocktails will be available at exclusive restaurants and bars. People who have successfully registered for the Hennessy x NBA Hong Kong Grand Kick-off will not only get a taste of the cocktails, but also enjoy a special discount on the selected Hennessy cocktails*.
To celebrate the endless possibilities and how this partnership marks an exciting milestone, the Ocean Terminal Deck at Harbour City – located at the heart of Hong Kong, will be transformed into a jaw-dropping basketball court, inviting everyone to dive into the basketball heat. There will be heated basketball matches, and participants can even enjoy sumptuous Hennessy x NBA cocktails while cheering for their favorite teams.

Hennessy is bringing a weekend full of excitement on November 20 and November 21. Enjoy a few NBA-inspired Hennessy cocktails from day to dawn overlooking the magnificent view of the Victoria Harbour, show off your unmatchable basketball moves on the specially-designed Hennessy x NBA basketball court, appreciate some street arts created by HKwalls and be emerged in local art culture while you are at it. What’s more? You can even take a close look at the fully handcrafted NBA 1977’s Larry O’Brien Trophy at the merchandise exhibition area. Last but not the least, Hennessy has invited two of the most popular local basketball teams, “Made In Chai City”, and “DNA Sports” to compete in two 4-on-4 basketball matches, hyping up the whole crowd. You wouldn’t want to miss it! Hennessy invites everyone to be part of this exciting moment, appreciate NBA sportsmanship while discovering the unique aroma and flavor of Hennessy cognac. Game on! Assemble your squad! Dominate the game at this once-in-a-lifetime 3-on-3 basketball match along the city’s iconic skyline. 
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2024-11-29
The Singleton

The Singleton Ring of Curiosity

The Singleton launches the ‘Ring of Curiosity’ campaign this year as part of the Rich Talk Series. The two-episode series features local DJ Ah Jeng, along with six celebrities – Adam Pak, Asha, Kenny Wong, Rachel Kan, Ching Yan Fu and Dickson Yu. Watch them exchange impressions and discover true richness about each other as they play the new Ring of Curiosity card game over a dram of Singleton whisky.

The Ring of Curiosity card game is now available for redemption upon purchase of any Singleton Single Malt Scotch Whisky.

#TheSingletonHK #DiscoverTrueRichness #RingOfCuriosity