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- 2021-11-10
- Hennessy
軒尼詩聯乘NBA香港揭幕活動暨期間限定週末POP-UP登陸海港城 全新軒尼詩V.S.O.P NBA 21/22 限量版正式上架 完美詮釋品牌熱血新火花
（香港， 2021年11月10日）軒尼詩與 NBA早前宣佈全球擴展其合作夥伴關係，軒尼詩正式成為NBA史上首位全球官方烈酒合作夥伴（The Spirit of the NBA）。軒尼詩一直積極表揚擁有「永不停歇，永不妥協」（Never Stop, Never Settle）精神的人，而NBA亦致力追求突破，是次合作完美展現兩個優秀品牌共同秉持對無畏無懼的信念。軒尼詩多年來大膽向前、勇於突破及創新，奠定了如今軒尼詩干邑的卓越標準，更與NBA的精神不謀而合，鼓勵大眾不斷挑戰自己，推動邁進向前。
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To celebrate this groundbreaking new partnership, Hennessy is unveiling the new exclusive Hennessy V.S.O.P NBA 21/22 Limited Edition, specially designed to commemorate the partnership between Hennessy and the NBA. The eye-catching limited edition gift box and the bottle embodies the logos of the two iconic brands, incorporating the artwork of Hennessy V.S.O.P Privilège bottle in the outlined basketball in red lines. The red and white contrasting colours perfectly demonstrates the exciting partnership between Hennessy and NBA. Hennessy V.S.O.P releases a balanced, stubble aroma of oak, soft cinnamon, liquor ice, and honey. Infused with savoir-faire of the master blenders at the House Hennessy, it echoes with the unprecedented breakthroughs the legendary brand upholds for years. Inspired by the unstoppable and passionate spirit of NBA, Jordan Bushell, Hennessy Global Ambassador and Mixologist, introduces exclusive NBA-themed cocktails that combines the freshest ingredients with the richness of the cognac – THE JUMPSHOT GINGER cocktail that delivers a delicious ginger spice and THE SLAM DUNK cocktail which infuses with a kick of freshness and tropical citrus note. Hennessy x NBA cocktails will be available at exclusive restaurants and bars. People who have successfully registered for the Hennessy x NBA Hong Kong Grand Kick-off will not only get a taste of the cocktails, but also enjoy a special discount on the selected Hennessy cocktails*.
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To celebrate the endless possibilities and how this partnership marks an exciting milestone, the Ocean Terminal Deck at Harbour City – located at the heart of Hong Kong, will be transformed into a jaw-dropping basketball court, inviting everyone to dive into the basketball heat. There will be heated basketball matches, and participants can even enjoy sumptuous Hennessy x NBA cocktails while cheering for their favorite teams.
Hennessy is bringing a weekend full of excitement on November 20 and November 21. Enjoy a few NBA-inspired Hennessy cocktails from day to dawn overlooking the magnificent view of the Victoria Harbour, show off your unmatchable basketball moves on the specially-designed Hennessy x NBA basketball court, appreciate some street arts created by HKwalls and be emerged in local art culture while you are at it. What’s more? You can even take a close look at the fully handcrafted NBA 1977’s Larry O’Brien Trophy at the merchandise exhibition area. Last but not the least, Hennessy has invited two of the most popular local basketball teams, “Made In Chai City”, and “DNA Sports” to compete in two 4-on-4 basketball matches, hyping up the whole crowd. You wouldn’t want to miss it! Hennessy invites everyone to be part of this exciting moment, appreciate NBA sportsmanship while discovering the unique aroma and flavor of Hennessy cognac. Game on! Assemble your squad! Dominate the game at this once-in-a-lifetime 3-on-3 basketball match along the city’s iconic skyline.
Hennessy is bringing a weekend full of excitement on November 20 and November 21. Enjoy a few NBA-inspired Hennessy cocktails from day to dawn overlooking the magnificent view of the Victoria Harbour, show off your unmatchable basketball moves on the specially-designed Hennessy x NBA basketball court, appreciate some street arts created by HKwalls and be emerged in local art culture while you are at it. What’s more? You can even take a close look at the fully handcrafted NBA 1977’s Larry O’Brien Trophy at the merchandise exhibition area. Last but not the least, Hennessy has invited two of the most popular local basketball teams, “Made In Chai City”, and “DNA Sports” to compete in two 4-on-4 basketball matches, hyping up the whole crowd. You wouldn’t want to miss it! Hennessy invites everyone to be part of this exciting moment, appreciate NBA sportsmanship while discovering the unique aroma and flavor of Hennessy cognac. Game on! Assemble your squad! Dominate the game at this once-in-a-lifetime 3-on-3 basketball match along the city’s iconic skyline.
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