CHANDON Garden Spritz是一款口感清新、可以一開即飲的預調鷄尾酒，採用品牌的自家苦橙甜酒秘方，100%由位於澳洲雅拉谷的全球最大氣泡酒酒莊CHANDON天然釀製。這款佳釀加入了橙皮、香草和混合香料秘方等天然萃取物，以CHANDON玫瑰氣泡酒為基底，無添加人工調味、人造色素和香味，最適合搭配冰塊、香橙切片，綴以少許迷迭香享用。

CHANDON Garden Spritz is a deliciously refreshing, ready-to-serve and ready-to-drink blend with a secret home-made orange-bitter liqueur recipe, 100% naturally made in the Yarra Valley in Australia by the world’s largest sparkling wine estates – CHANDON. This is a drink that serves perfectly with ice, orange slices and a hint of rosemary. The blend is made with natural extracts from orange peels, herbs and a secret mix of spices, with rosé as the base. It’s also aperitif-friendly with no artificial flavors, colors and aroma. 

這次充滿玩味的街頭派對，除了品嚐輕盈清爽的CHANDON Garden Spritz之外，更體驗了精彩的街頭巡遊及以花為主題的人體彩繪，沉醉在這個美妙時刻。來賓及大衆選擇了自己喜愛的調酒裝飾物後，搭配冰塊及CHANDON Garden Spritz，享受獨一無二的最佳搭配！

CHANDON Garden Spritz 於指定零售店發售。

In this immersive street party, guests and public enjoyed the joyful parade in High Street which mirrored the summery and vibrant vitality of CHANDON Garden Spritz. To hype up the day, guests were invited to enjoy the delicate body paint with floral designs to live up the perfect summer vibe! Guests and public selected various garnishes with ice and CHANDON Garden Spritz to tailor-make their unique perfect serve!

CHANDON Garden Spritz is available from selected retailers.

軒尼詩繼去年與基滙資本民坊（People’s Place）及香港藝術團體HKwalls攜手合作活化青衣天台籃球場「Hennessy In the Paint」，今年軒尼詩在5月21日舉行了一場街頭籃球挑戰賽，凝聚本地熱愛籃球的一眾，延續「永不停歇，永不妥協」精神！

本地隊伍「Made In Chai City」（幸卓輝、黃俊豪及宋瑞康）及南華體育會男子籃球隊員（朱亮、陳張敏及余理洋）更上演了一場三對三籃球表演賽。新增的公開賽，共有48隊及144球員參賽。上陣的籃球愛好者為嬴得勝利，並把軒尼詩獎品捧回家，打破界限，充分體現「永不停歇，永不妥協」精神。 軒尼詩「Hennessy In the Paint」青衣主場的開放時間為每日上午9時至晚上9時，公眾可到場激發對運動的熱情。

軒尼詩V.S.O.P NBA 2023限量版現於指定零售店發售。

Hennessy x NBA Party Brings Together Charismatic Artists for High-Energy Celebration

On 12 May, Hennessy hosted a highly anticipated party at K11 MUSEA with a stunning basketball-themed installation. Guests enjoyed NBA inspired Hennessy V.S.O.P cocktails, DJ and high energy performances from Kayan9896 (Jeannie Ng Ka Yan) and TIAB, the singer-songwriter. OSN (Gao Er-xuan), the gifted Taiwanese rapper pop star whose charisma and gusto mirrored the vitality of the collaboration and “Game Never Stops” ethos, whipped the crowd into a frenzy with a mix of his hits during the night.

The Instagram-worthy pop-up space was opened to the public over the weekend. Visitors can dive headfirst into the world of Hennessy x NBA mania and see Freaky Debbie's couture masterpiece. Local artist Katol also specially created a basketball and backboard that incorporated deep-rooted references to Hong Kong's craftsmanship and street culture.

Hennessy Streetball Challenge

One year after the launch of the "Hennessy in the Paint" basketball court in Hong Kong, a collaboration with People's Place under the management of Gaw Capital and Hong Kong art group HKwalls, Hennessy kicked off the first-ever Streetball challenge on May 21!
"Made In Chai City" (Matthew Han, Jeremy Wong and Daniel Sung) and The South China Athletic Association (SCAA) Men's Basketball Team (Tommy Nixon, Ryan Chan and Nathan Yu) started the afternoon with a 3-on-3 exhibition game. Hennessy Streetball Challenge gathered a total of 48 teams, consisting of 144 ballers from around town. Each player demonstrated their unwavering passion for the game and aimed to take home the special Hennessy prizes, bringing “Game Never Stops” ethos to life.
The “Hennessy In the Paint” Basketball Court is open to public 9am-9pm daily to pass on the enthusiasm for sports. 

The highly sought-after Hennessy V.S.O.P NBA 2023 Limited Edition is available from selected retailers.

軒尼詩X.O x Kim Jones限量版將於 3 月 16 日起在5樓期間限定店發售，凡於至醇酒庫（Liquid Gold）購買一支限量版酒瓶，更可獲贈獨家禮品包，當中包括軒尼詩帆布袋及布章。同時，即日起至期間限定店結束前，凡於K11 MUSEA至醇酒庫（Liquid Gold）購買指定軒尼詩 X.O 或軒尼詩百樂廷，即可免費享用瓶身刻字服務。

The pop up showcases the association of cognac with couture, featuring three offers of the Hennessy X.O x Kim Jones collection – the Masterpiece, Limited Edition and a first for Maison Hennessy, a luxury sneaker all designed by the renowned fashion designer.

Conceptualizing The Fabric of Time where the 250-year-old cognac brand steps boldly into the future with a fashion icon for the first time, the Hennessy X.O x Kim Jones pop up will be available for public viewing from now till 26 March 2023. Guests journey through six immersive zones as they see how craftsmanship is reimagined, each step providing an innovative photo-moment along the way.

With the Hennessy X.O Masterpiece set against an infinity mirror, this is an opportunity to see one of only 200 sculptures in the world, the piece is produced by 3D technology and hand-finished to couture specifications. Either side of the Masterpiece are the other two pieces from the collection, luxury sneakers and the Limited Edition, sit in their individual collaboration displays with interactive screens showcasing the details of products. With a nod to the technology used for both Masterpiece and Limited Edition bottles, a futuristic half-moon shaped bar, with robotic arm, provides a cognac tasting session like no other.

As guests enter the tech-savvy pop-up space, the narrator wall depicts the story of how two great titans of their worlds teamed together to create something special. Through a designated minisite, Hennessy invites guests to go on an immersive digital journey to delve into the details behind the Hennessy X.O x Kim Jones legendary collaboration. To complete the interactive experience, guests take on the “The Claw”, a fairground game with a twist that hands out door gifts such as a Hennessy pin or a Hennessy X.O pairing experience at the Artisan Lounge. Don’t miss the complimentary Hennessy X.O tasting experience, which is available every day from 5-7pm.

Hennessy X.O x Kim Jones Limited Edition are available for sale at selective retail outlets. Customers will also receive an exclusive gift pack that includes a Hennessy tote bag and a set of 5 patches upon purchase of one Hennessy X.O x Kim Jones Limited Edition bottle, exclusively at Liquid Gold. From now until the end of the pop-up period, customers can enjoy a complimentary engraving service when purchasing any regular Hennessy X.O or Hennessy Paradis, exclusively at Liquid Gold, K11 MUSEA.

歡迎你跟我們一起穿越時光，探索未來城市，體驗無限可能。

Scanning the QR code of the pop-up store, you will travel digitally in the First-Class cabin of the Hyperloop, discovering the unparalleled depth of flavour of Blue Label in a futuristic environment whilst going on a multi-sensory AI Virtual Tour. You can also taste Johnnie Walker whiskey in our experience booth during a specific time. There is also a personalized engraving service to be served on the spot upon purchase in specific wine.

Join us in Macau and let’s travel to the future with Johnnie Walker Blue Label Cities of the Future

隆重呈獻聯乘較早前曾參加NETFLIX節目《Next in Fashion》的上海時尚新星設計師陳安琪（Angel Chen），推出三支以新春兔年為主題的農曆新年限量版威士忌。今次合作主要為John Walker & Sons King George V、John Walker & Sons XR 21 及 Johnnie Walker Blue Label操刀設計瓶身及包裝插圖，在傳統的亞洲文化中，兔子代表著活力長壽，Angel使用現代的詮釋方式繪畫出福兔栩栩如生靈活飛躍的神態，完美呼應擁有超過二百年歷史的Johnnie Walker不斷向前，永不停步的品牌精神。  

經歷過高低起跌的 Ardbeg 酒廠不斷推陳出新,首次以烘烤黑麥芽釀製威士忌,味道層次進一步提昇。Bill Lumsden 博士品評新作為「口感尖銳,宛如咬上尖刺」,辛辣的口感更適合成熟口味。

Ardcore 的搖滾靈感受 Ardbeg 酒廠擁躉不顧一切的熱情所啟發,也融入艾雷島名不經傳的龐克歷史——艾雷島的主要港口 Port Ellen 於 1970 年代曾被戲稱為「PUNK ELLEN」。

Ardbeg 酒廠的釀酒師 Colin Gordon 表示:「今年是我參與的首個實體 Ardbeg Day。我們知道不是每個人都能親身到艾雷島參與慶典,因此我們安排了網上直播,希望所有威士忌愛好者無論在現場抑或家中,都能在 6 月 4 日當日盡情享受、盡情狂歡!」

Ardbeg 酒廠的首席威士忌蒸餾及調酒師 Bill Lumsden 博士形容 Ardcore 為「將『黑心』表露無遺」的一款烈酒。「以烘烤至近乎碳化程度的黑麥芽釀製,木炭的香氣滲出焦糖氣息,八角和黑朱古力的味道衝擊味蕾,必定會吸引一班 Ardbeg 酒廠的忠實擁躉。」

From Ardbeg, a Distillery with more ups and downs that a pogoing punk, comes Ardcore. Created with roasted black malt – an unconventional choice, and a first for Ardbeg – this spirit is all about what happens up front, centre-stage. Incinerated to hair-raising levels, the malt is what defines its distinctive profile. Described by Dr Bill Lumsden as tasting ‘like biting on a spiky ball’, this devilishly delicious dram is one for the ages.

Inspired by the devil-may-care attitude of Ardbeg’s fans, this dram is bottled for them. Ardcore also draws inspiration from Islay’s little-known punk past, celebrating the characters of ‘PUNK ELLEN’ – the alleged nickname for Islay’s main port, Port Ellen, in the 1970s.

Colin Gordon, Ardbeg’s Distillery Manager, said: “This year will be my first physical Ardbeg Day. We know not everybody can make it to Islay, so we’re delighted to be broadcasting all the day’s antics online too. Whether at the Distillery or at home, we hope lots of you rock up, punked out and ready to party come 4th June!”

Ardbeg’s Head of Distilling and Whisky Creation, Dr Bill Lumsden, said: “Ardcore is a dram that wears its heart on its sleeve – its black heart! Created with roasted black malt, burnt to hair-raising levels, this spirit is all about substance. Notes of charcoal and sweet smoke make for an in-your-face nose, while potent notes of aniseed and dark chocolate stamp this bottle out as one fit only for the most Ardcore of fans.”

軒尼詩從熱血籃球魂中汲取靈感，以籃球為主題調製出一系列特色Hennessy NBA雞尾酒，糅合干邑的原始精髓以及新鮮的水果原料，包括帶有獨特辛香味的 「The Jumpshot Ginger」以及帶有熱帶風味的「 The Slam Dunk」。特色雞尾酒只於快閃店內的Hennessy Bar推出，讓一眾粉絲在觀看如火如荼的賽事時亦能品嚐該雞尾酒增添盛事氣氛。

Hennessy x NBA’s first-ever Pop-up has officially kicked off in Macau

Hennessy has partnered with Galaxy Macau to launch the First-in-Macau Hennessy x NBA Pop-up at Galaxy Macau, the world-class luxurious, integrated resort today. The vibrant basketball court and multiple characteristic themed areas offer a variety of immersive experiences featuring the basketball hype to lead the guests into a basketball frenzy, enjoy a unique cognac tasting experience and promote the street culture of Macau.  

The extraordinary Hennessy basketball court will be opened to the public on weekdays. The single-sided mirror design in the basketball court separates the basketball court and the  pop-up store, giving guests an immersive basketball experience, feeling as if they were really in a large-scale NBA game venue. The unique basketball court design makes it easy to capture stylish photos in every corner of the venue. Hennessy will also be holding basketball shooting challenges from 2pm to 4pm every weekend as well as a 2-on-2 freestyle matches that allow basketball fans to step up the game and compete with friends from 4pm to 5pm every weekend, there will be four 10-minutes matches during the period.  The winner will get the chance to win a limited-edition Hennessy x NBA basketball, no basketball fanatics would want to miss this dream-like experience! Last but not least, Hennessy has also invited two famed, local basketball teams – The Black Bears team and the Galaxy team to compete in a friendly yet exciting basketball match, hyping up the whole crowd. 

Inspired by the passionate spirit of the NBA, Hennessy has created a series of NBA-themed cocktails, combining the fresh fruit ingredients and the richness of cognac – THE JUMPSHOT GINGER, which delivers a unique and delicious ginger spice and THE SLAM DUNK, which infuses a kick of freshness with sweet, tropical citrus notes. Hennessy x NBA cocktails are only available at the Hennessy Bar in the Pop-up store, allowing fans to enjoy sip on the NBA-inspired cocktails while watching the thrilling basketball games.

此外，軒尼詩隆重呈獻今年全新推出的軒尼詩X.O NBA限量版以及軒尼詩V.S.O.P NBA 21/22限量版及，與一眾軒尼詩及NBA愛好者共同分享這份喜悅。

Ashley Powell, Managing Director of Moët Hennessy Diageo Hong Kong said, “Hennessy In the Paint” is Hennessy’s unique global artistic initiative that aims to bring the brand’s “Game Never Stops” ethos into the local community through a series of art interpretations.  We are very honoured to have Hong Kong as the first city in Asia to launch “Hennessy In the Paint”.  We wish to revitalize the community with quality street arts, improve its facilities and introduce groundbreaking elements.  It is also our commitment to promote the enthusiasm of basketball games, bringing a whole new experience and sense of community to all local basketball lovers!”

Alvin Lo, Managing Director (Asset Management) of Gaw Capital also expressed their support to the event, “People’s Place under the management of Gaw Capital is committed to creating a community hub for its neighbourhood to form deep local bonding.  We are honoured to participate in Hennessy’s first ‘Hennessy In the Paint’ project in Asia.  In addition to elevating the user experience for the community facilities and rallying a sense of belonging among the residents, we hope that our Tsing Yi Shopping Centre and basketball court will serve as a gathering spot for Hong Kong people.  We believed that thinking-out-of-the-box can unleash infinite possibilities even for a limited space or an ordinary court.”

Hennessy has specially picked Tsing Yi to land its basketball court. The Tsing Yi Estate basketball court suffered from dilapidating coatings and stumbling floor after years of service. The revitalized basketball court is designed by Japanese street artist TAXA, whom now based in Hong Kong, applying blue, peach pink and turquoise as the main tone to show the energy and revolution when the two legendary brands come together.  TAXA has also painted a pair of arms on a huge canvas that extends to the edge of the court.  It represents the passion for reaching out to the goal on the court, and echoes with the brand’s commitment to seek breakthrough.  Elements of Hong Kong are also brought to the court – the arrows at the court boundary symbolize natural scenery; the two sides of the court are the skyline of Hong Kong, with multiple gradient circles as the spectacular lights of the city.  Hennessy’s “Hennessy In the Paint” Basketball Court will officially open in May.  All slum dunkers are welcome to show your amazing moves!

Maria Wong, Managing Director of HKwalls, said that, "We are very excited for this exceptional collaboration between an internationally renowned brand and HKwalls, connecting through street art and street culture. In 2021, HKwalls was invited by Hennessy to create a mural at the 'Hennessy x NBA Hong Kong Grand Kick-off', offering the general public a chance to experience the artform up-close and in-person. We are thrilled to once again have the opportunity to work together. Artist TAXA was invited to express the ethos of the brand through his work, and the result is a vibrant and eye-catching mural at Rooftop of the multi-story car park. Together with 'Hennessy in the Paint', we celebrate art, and how it can bring people together, anytime, anywhere."

In addition, Hennessy cordially launches a whole new Hennessy X.O NBA Limited Edition and Hennessy V.S.O.P NBA 21/22 Limited Edition this year, to share the joy with all Hennessy lovers and NBA fans.

Ruinart侍酒師大賽源自於美國，在2010年舉辦了第一屆後，現時比賽已成功拓展至於13個國家舉辦。Ruinart侍酒師大賽的目的是把志同道合的業界精英連繫起來，一同鑽研對葡萄酒及其過程的知識。是次於香港的比賽，吸引了21名來自城中享負盛名餐廳或酒店的侍酒師參加，當中包括香港瑰麗酒店、米芝蓮二星法國餐廳Ecriture、位於中環蘇豪區的Think Wine酒吧，香港深灣遊艇會、米芝蓮一星嘅法國餐廳Epure、香港喜來登酒店等等。

參賽的侍酒師於當日為期半日的活動上盲測品嚐四款氣泡酒，目的是讓他們懂得清晰準確地形容各款氣泡酒，並建議適合搭配的佳餚美食及各款氣酒的最佳享用温度。盲測環節完結後，品牌位於巴黎的釀造研究團隊透過視像方式，實時為參加者舉辦了一場大師班。今年的主題是葡萄成熟的過程，團隊與參賽的侍酒師們分享釀酒葡萄的結構、葡萄裡的糖、酸、芳香族酚類化合物等於不同時間的變化，如何控制葡萄成熟過程以及斷定每款葡萄品種的最佳收成時間。當天早上的活動以一場由Ruinart搭配佳餚的午宴完滿結束。

是次比賽的評審團包括Ruinart首席釀酒師Frédéric Panaïotis、Ruinart侍酒師大賽優勝者及前太古集團首席侍酒師Yvonne Cheung及亞洲侍酒及教育中心創辦人兼行政總裁Stephen Mack。

盲測選用的氣泡酒包括，2014 年 Laherte Freres Les Empreintes Extra-Brut Champagne、2008年House of Arras Grand Vintage、2010 年Champagne Agrapart & Fils Avizoise Blanc de blancs extra brut 及 Champagne Billecart-Salmon, Brut ‘sous-bois 。

評審團於比賽後審閱參賽者的匿名盲品筆記，從而選出2021年Ruinart侍酒師大賽香港分站的優勝者為米芝蓮一星高級泰國菜Aaharn 的首席侍酒師Kiki Sontiyart。

『對於成為了今屆Ruinart侍酒師大賽香港分站優勝者，我感到十分驚訝。我對葡萄酒搭配的興趣早於修讀廚藝學院時已經開始萌芽，一直希望能創造出一份不局限於法國菜，而是能給食客嶄新味覺體驗的搭配佳餚。我特别喜歡以家鄉泰國菜為構思搭配的藍圖，因為泰國菜始终是我最喜愛的菜式，要完美地以佳酿去襯托它，需要用上更多的時間，作更大膽的嘗試，而我最喜歡的，就是挑戰自己。』
———— Kiki Sontiyart。

Ruinart侍酒師大賽香港賽自2014年開始每年於香港舉行，至今已吸引逾140名參賽侍酒師，並成功誕生了幾個名優勝者，分别為 2019年優勝者Mirco Taraducci及2018年優勝者Leo Au。

每個國家的Ruinart侍酒師大賽優勝者將獲邀到法國香檳區參與一個四日三夜的導賞團，細味各款珍藏佳釀。優勝者亦會獲得一瓶特别版Cuvée和Ruinart侍酒師大賽獎盃一座。

『Ruinart侍酒師大賽不只是個比賽，而是一個讓侍酒師們交流與分享經歷的空間。』
———— Ruinart首席釀酒師 Frédéric Panaïotis

Created in 2010 in the United States, and now organized in 13 countries, the Ruinart Sommelier Challenge is a program that aims to unite talented sommeliers who share the same values of excellence and want to continue learning about wine and winemaking. This year in Hong Kong, Ruinart invited 21 participants from prestigious venues such as Rosewood, Ecriture, Think Wine, Aberdeen Marina Club, Epure, Sheraton etc.

During the half-day event, participants conducted a blind tasting competition of four sparkling wines. The aim was to describe and draw conclusions about the wines to identify them as precisely as possible, as well as suggest pairing and ideal serving temperatures. Following this practical challenge, the Maison’s oenological team led a masterclass, live from Paris. This year’s topic is the grape ripening: structure of the grape berry, when and how grapes load with sugar, acids and other aromatic and phenolic compounds, how to monitor ripening and determining the optimal harvest date to guide the style of the wine. The morning concluded with a lunch accompanied by Ruinart wines.

The judging panel comprised of Frédéric Panaïotis, Chef de Caves of Ruinart, Yvonne Cheung, previous winner of the Ruinart Sommelier Challenge and ex Swire Group Director of Wine and Stephen Mack, Founder and CEO of Asia Wine Service and Education Centre.

The wines included in the blind tasting were: Laherte Frères champagne les Empreintes Extra brut 2014, A by Arras Grand Vintage 2008, Champagne Agrapart & Fils Avizoise 2010 Blanc de blancs extra brut and Champagne Billecart-Salmon, Brut ‘sous-bois’ 

Over the following days, the jury went through all the anonymous sealed copies and selected the winner of the blind tasting the 2021 edition of the Ruinart Sommelier Challenge, Hong Kong: Kiki Sontiyart, Sommelier of Aarharn fine dining restaurant.

“I am still wonderstruck knowing that I have won the Ruinart Sommelier Challenge 2021. My interest in wine pairing all started back when I was in culinary school, I aspire to be able to create innovative pairing suggestions that range from classic French cuisine to the kinds of Asian food that I like to eat, pairing wine with Thai food is my absolute passion not only because it is my favourite, home-styled cuisine, but also that it requires a lot of out-of-the-box thinking, and I am all about challenges. “  –  Kiki Sontiyart

Held in Hong Kong since 2014, the Ruinart Sommelier Challenge has already welcomed nearly 140 participants and crowned winners including sommeliers Mirco Tarducci (2019) and Leo Au (2018).

The winners of each national edition win the opportunity to be part in a unique four-day training experience to discover the Champagne region, receive an exceptional cuvee bottle from Ruinart Maison as well as a Ruinart Sommelier Challenge Trophy.

« More than a competition, the Ruinart Sommelier Challenge is a privileged moment of encounters, exchanges and shared experiences for sommeliers.»
Frédéric Panaïotis, Cellar Master, Maison Ruinart

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Content not intended to be seen or forwarded to non-legal drinking age

「The Queendom」世界
作為品牌長期的支持者, Lady Gaga與創意團隊及擁有三十年豐富經驗、曾設計出無數劃時代視覺效果的攝影師及導演Nick Knight及屢獲殊榮、曾創造出不少經典潮流時刻的Haus of Gaga創意總監Nicola Formichetti共同打造「The Queendom」世界。 

「The Queendom」世界象徵無拘無束的創造力，是Lady Gaga和唐培里儂以自己的方式向世界宣揚創作自由的力量，並鼓勵我們加入他們不斷創新的生活及追求和諧之境的旅程；激勵我們開創未來、擁抱自由的創作精神並讓它成為所有人的共同信念，能讓我們永不歇息地追求完美並與世界一起向前邁進。在未來兩年內，唐培里儂和Lady Gaga將宣佈進一步的精彩合作成果。

The collaboration’s limited-edition centrepiece was revealed in Hong Kong on 23 November during an exclusive event at Écriture in the heart of Central. As a Dom Pérignon society member, Executive Chef Maxime Gilbert is delighted to offer the champagne pairing package priced at $3,288 on top the Écriture seasonal tasting menu priced at $2,088 with 10% service charge to convey the vision of the partnership in the special themed VIP room. Set against panoramic views of Hong Kong, Dom Pérignon also presents an immersive atmosphere at the rooftop bar Plume, offering exclusive tasting experience featuring two Lady Gaga limited-edition bottles of Dom Pérignon Vintage 2010 and Rosé Vintage 2006, with pink bites specially curated by Chef Maxime for the pairing, priced at $6,400 with 10% Service Charge, available to the public from now until Saturday 18 December 2021. 

The Inspiration
Born from a creative dialogue and a shared vision for absolute creative freedom, Dom Pérignon and Lady Gaga have made it their mission to push the limits of creativity to inspire others. Together, their objective is mutual inspiration, creative partnership and shared values of opportunity and generosity.

This is the one-of-a-kind sculpture designed by Lady Gaga for Dom Pérignon in collaboration with her creative and fashion director Nicola Formichetti. All Dom Pérignon’s profits for this piece was donated, totalling USD570,000, to Lady Gaga’s Born This Way Foundation. Co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, the organization supports the mental health of young people and works with them to create a kinder and braver world.

The ‘Queendom’ Campaign
As a long-time fan of the brand, Lady Gaga brings the support of her creative team: Nick Knight, visionary photographer and director with three decades of experience producing era-defining campaigns, and Nicola Formichetti, an award-winning creative and fashion director and editor and the creative consultant to Haus of Gaga responsible for Gaga’s iconic pop culture moments. 

‘The Queendom’ is a shared belief brought to life by Dom Pérignon and Lady Gaga to propel creative freedom to the next level. It encourages a journey of self-acceptance, hard work and reinvention that transcends culture and languages for its joie de vivre, its energy, its rush of fantasy and celebratory visions. The campaign invites us to rediscover our imagination, positivity and the transformative power of creative freedom, which underlines how tireless dedication to one’s craft can elevate us, individually and collectively. Everything in ‘The Queendom’ is an expression of unbridled creativity. 

Over the next two years, Dom Pérignon and Lady Gaga will continue their unique partnerships with upcoming projects. 

（香港，2021年11月19日）Moët & Chandon（酩悅香檳）以香檳氣泡舉杯慶祝佳節相聚一刻。在展開興奮新一章的同時，品牌將繼續探索其恆久慷慨及魅力的形象，並於全球各地為大家帶來一連串具豐富歷史色彩的精彩活動準備就緒。Moët & Chandon在年末節慶期間，於香港時代廣場開設期間限定Pop-up，以巨型奢華香檳禮盒為主題，展示香檳氣泡美酒系列，並設有多個拍照熱點。顧客可於11⽉27⽇⾄1⽉2⽇期間，親臨體驗金光閃耀的精釀香檳世界，感受聖誕佳節美好之詩。

歡騰慶祝象徵
今個節日，Moët & Chandon精心挑選出自1743年起釀造及源遠流長的香檳作為佳節首選。香檳精緻的氣泡，在歷史中曾經令龐巴度夫人、路易十五國王心腹及歐洲皇家法院對它趨之若鶩。家族創辦人的外孫、雷米· 酩悦（Jean Remy Moët）一直向全世界推崇品牌極尚釀酒哲理，極級質素一直為人熟識。

於1993年時，為慶祝Moët & Chandon建立250周年，酩悅曾舉辦熱氣球升空並進行環球之旅，其後降落凡爾賽宮，為全球帶來美好盛事。於2006年，它曾照亮紐約自由女神像，也曾於2017年亮遍開普敦聖誕樹。踏入2019年，更為眾星雲集、於Chateau de Saran舉辦的 150周年儀式增添色彩。尚有其他數之不盡的難忘時刻，皆一一刻進Moët & Chandon歷史。

Moët & Chandon釀酒師Benoît Gouez表示：「我們精心挑選Moët & Chandon的氣泡香檳作為今個節日慶祝的象徵，我們香檳的秘方能將個人快樂時刻變成集體歡騰時光。與此同時，我們善於構思各種不同慶祝計劃，而Moët Impérial亦能捕捉最動人真摯的相聚一刻。」 

雀躍歡騰活動
為分享團聚快樂，Moët & Chandon將於全球各地超過20個城市舉辦一連串節日活動，囊括悉尼、約翰内斯堡、倫敦、米蘭、阿姆斯特丹、馬德里、莫斯科、巴黎、香港、紐約及墨西哥城。賓客可以欣賞到各種音樂表演、或到訪「恆久歡騰」的體驗室，將相聚時刻更提升至狂歡慶祝。

MOËT & CHANDON雀躍歡騰時代廣場期間限定POP-UP
Moët & Chandon在年末節慶期間，於香港銅鑼灣時代廣場開設期間限定Pop-up，顧客可於11⽉27⽇⾄1⽉2⽇期間，親臨體驗金光閃耀的精釀香檳世界。期間限定Pop-up靈感源自巨型奢華香檳禮盒，全店以香檳金瓶為主軸，耀眼白金色為主調，營造瑰麗歡騰的節日氣氛。從高處俯瞰，限定Pop-up宛如一個繫上金色絲帶的圓形精緻禮盒。從側面細看，可見由白金色球體組成矚目的裝置藝術，分別置於中庭地面及自然延伸至懸掛空中，彷如Moët & Chandon香檳中源源不絕的綿密氣泡。店內設有多個拍照打卡位置，歡迎顧客在金光閃閃的燈飾點綴下，與親朋好友一同攝下難忘的Moët節日瞬間。

期間限定禮品包裝服務
品牌於今個節日提供期間限定免費禮品包裝服務，讓指定顧客為心愛的人挑選精美香檳，並以承載綿綿暖意的禮盒，送上一份優雅奢華的佳節心意。Moët 2021 節日禮盒延續著高級精釀概念的品牌形象，以金色、白色、黑色三款色調為主軸，搭配專屬絲帶、Moët蓋章設計貼紙及節日賀卡，讓禮品散發出高雅極簡的品味，令人愛不釋手。

期間限定書法刻字服務
品牌於Pop-up期間提供限定書法刻字服務，讓顧客可在香檳瓶上刻寫個人名字，締造既獨一無二又難忘的禮物。*服務時間：
11月27日、12月4日及11日: 下午2時至6時
*限定書法刻字服務只適用於容量75cl或以上之香檳

TOAST FOR A CAUSE
延續品牌傳統美譽，Moët & Chandon邀請出席活動人士一同舉杯支持，於2009年荷里活紅地毯上發起的慈善創舉「Toast for a Cause」，同時趁此機會一同慶祝相聚。今年的每次祝酒，品牌都會作出捐獻到支持生態多樣性的本地機構，以守護香檳發源地的周邊環境。

要感受節日氣氛，Moët & Chandon推出網上平台https://mywishesvm.moet.com/，讓香檳愛好者記錄佳節短片訊息，無需受地域阻隔亦能為親朋好友發送電子祝福。

Hong Kong, November 19, 2021.   Moët & Chandon celebrates the thrill of coming together this holiday season with radiant displays of the effervescence of its champagnes. In an exciting new chapter in its long history of generosity and savoir-fête, the House has designed a host of sparkling events around the world that will enrich its legacy of unforgettable celebrations, and ring in a blissful season of togetherness. During the year-end festive season, Moët & Chandon is opening a pop-up in Hong Kong Times Square. With the theme of a giant luxury champagne gift box, the pop-up showcases the champagne collection and many photo moments for all to enjoy. From November 27th to January 2nd, customers can discover the world of luxury champagnes decorated with sparkling golden light, and celebrate the beautiful moments of the holiday season.

THE ICON OF EFFERVESCENT CELEBRATIONS
This holiday season, Moët & Chandon has chosen the bubbles of its fine champagnes as a festive symbol that has long been an integral part of the history of the House as an icon of celebrations since 1743. It was champagne’s “beautifying” sparkle that seduced Madame de Pompadour, King Louis XV’s confidante, and the royal courts of Europe. It was the very quality that Jean Remy Moët, grandson of the Maison’s founder, championed around the world to express the House’s exceptional winemaking know-how and to share its message of generosity. 

Moët & Chandon’s cheerful effervescence brightened the round-the-world voyage of the iconic hot-air balloon that arrived at Chateau de Versailles in 1993, in time for the grand celebration of the House’s 250th anniversary. It illuminated New York City’s Statue of Liberty in 2006; it lit up the majestic Christmas tree in Cape Town in 2017; and it brought cheer to the star-studded inauguration of the Chateau de Saran in 2019, feting Moët Impérial’s 150th anniversary. These examples, among countless other splendid memorable moments, are engraved in the history of Moët & Chandon. 

“The effervescence of Moët & Chandon’s champagnes is the bubbling symbol we have chosen for our celebrations this holiday season, a special ingredient of our champagnes we know will turn personal moments of happiness into a great movement for togetherness,” says Benoît Gouez, Cellar Master at Moët & Chandon. “The art of celebration is imbedded in our know-how, and Moët Impérial is designed to capture the very values of generosity and togetherness dear to the Maison.”

THE EFFERVESCENCE EVENTS
To share the delight of togetherness, Moët & Chandon will host a series of festive events inspired by champagne’s effervescence in over 20 cities including Sydney, Johannesburg, London, Milan, Amsterdam, Madrid, Moscow, Paris, New York, Hong Kong and Mexico City. Bespoke events taking place around the world will create jubilant gatherings in the company of Friends of the House where guests will enjoy a vast program of musical performances, immersive experiences in “eternal effervescence” rooms, transforming moments of togetherness into cheerful celebrations.

MOËT & CHANDON END OF YEAR EFFERVESENCE POP-UP AT TIMES SQUARE
Moët & Chandon is opening a pop-up in Hong Kong Times Square during the year-end festive period. Customers can experience the world of luxury champagnes from November 27th to January 2nd. Inspired by a giant luxury champagne gift box, the Moët & Chandon End of Year Effervescence pop-up uses the golden color of champagne as the key element and main palette for a magnificent and jubilant festive spirit. Viewed from the above, the pop-up looks like a round exquisite gift box tied with a golden ribbon. From the side view, we can see the eye-catching installation art composed of white golden spheres, which are placed on the atrium ground floor and seamlessly flow into the hanging display, just like the stream of rich and high-quality bubbles in the Moët & Chandon champagne. There are multiple photo opportunities in the pop-up, and customers are welcomed to take pictures of unforgettable Moët holiday moments with their friends and family under the glittering lights.

EXCLUSIVE GIFT-WRAPPING SERVICE
The brand is offering complimentary exclusive gift packaging service at the pop-up this holiday. The 2021 festive Moët gift box carries warmth and joy and is a nod to the brand’s high-end craftsmanship. Consumers are invited to personalize their bottles with branded ribbons, Moët stamp design stickers and holiday cards, these festive gifts will help ring in the holiday season with glamor and effervescence.

From now until January 2nd 2022, shoppers are entitled to redeem various limited privileges upon the spending of designated amount.

EXCLUSIVE CALLIGRAPHY SERVICE
The brand is offering complimentary exclusive calligraphy service at the pop-up for champagne personalization. Consumers are invited to personalize their champagne bottles with hand painted calligraphy for a memorable gift.* Service available time:
November 27th, December 4th, 11th: 2 - 6pm
*Calligraphy only available for formats 75cl and above

MOËT & CHANDON POP-UP OPENING HOURS
Moët & Chandon pop-up opening hour: 11am - 9pm
5/F Happy Rewards redemption time: 12nn -10pm  

THE TOAST FOR A CAUSE
Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon invites all those attending its effervescence events around the world to raise a champagne glass and join its charitable initiative of “Toast for a Cause,” which debuted in 2009 on Hollywood’s red carpet.  Each toast raised by a Friend of the House marks a reason to celebrate togetherness.  This year, each toast will also trigger a donation to a local organization 
dedicated to the preservation of biodiversity, demonstrating the House’s commitment to protecting the terroir of the Champagne region. 

To usher in the spirit of the holidays, Moët & Chandon is thrilled to introduce https://mywishesvm.moet.com/, an online platform where champagne lovers can record festive video messages and share them with their loved ones to spread a message of joy, even if virtually.