BRAND HISTORY
1700
THE STORY OF RUINART
1700
1700
THE VISION OF DOM RUINART
From the earliest years of the 18th century, Dom Thierry Ruinart foresaw the promising future of “the wine with bubbles” not yet known as champagne.
A hardworking and modest Benedictine monk, he also had a taste for the contemporary and developed a keen business sense. He passed on his conviction to his nephew Nicolas Ruinart.
A hardworking and modest Benedictine monk, he also had a taste for the contemporary and developed a keen business sense. He passed on his conviction to his nephew Nicolas Ruinart.
THE STORY OF RUINART
1729
Episode I
1729 Episode I
NICOLAS RUINART
The first bottles of “wine with bubbles” were business gifts for clients of Nicolas Ruinart’s drapery. Nicolas was a sophisticated businessman and he had adopted his uncle’s pioneering vision and ambition for “wine with bubbles”. Only six years after the initial bottles were produced he found success.
THE STORY OF RUINART
1729
Episode II
1729 Episode II
THE FIRST ESTABLISHED
HOUSE OF CHAMPAGNE
“In the name of God and the Holy Virgin shall this book be opened”…
That was how, on September 1, 1729, Nicolas Ruinart a draper like his father, penned the first entry officially marking the transformation of Maison Ruinart into the first Champagne House.
That was how, on September 1, 1729, Nicolas Ruinart a draper like his father, penned the first entry officially marking the transformation of Maison Ruinart into the first Champagne House.
THE STORY OF RUINART
1735
1735
MAISON RUINART ABANDONS
THE CLOTH TRADE
In 1735, Maison Ruinart abandoned the cloth trade to concentrate on the burgeoning champagne trade. This became Nicolas’s sole occupation and growth was exponential – with 170 bottles sold in 1730; 3000 bottles in 1731;
36,000 in 1761, and onwards.
36,000 in 1761, and onwards.
THE STORY OF RUINART
1768
1768
THE COOL PRIVACY OF THE CHALK PITS
In 1768, Ruinart acquired former Gallo-Roman chalk quarries,
hollowed out under the city of Reims to a depth of up to 38 metres,
for the purpose of storing its bottles.
hollowed out under the city of Reims to a depth of up to 38 metres,
for the purpose of storing its bottles.
THE STORY OF RUINART
1869
1869
Ruinart and Art
In 1896 Ruinart commissioned the Art Nouveau Czech artist Alphonse Mucha to create a poster for the house. This made a huge impact with this first advertisement and this was the beginning of a beautiful relationship between Ruinart and Art.
THE STORY OF RUINART
1931
1931
THE CHALK PITS CLASSIFIED
AS A HISTORICAL MONUMENT
Classified as a historical monument in 1931,
these crayères offer the triple benefit of stable temperature,
complete absence of vibration and perfect humidity levels.
these crayères offer the triple benefit of stable temperature,
complete absence of vibration and perfect humidity levels.
THE STORY OF RUINART
2000
2000
COLLABORATION PROJECT WITH ARTISTS
Since 2000, Ruinart continues its commitment to art by supporting more than 30 major international art fairs and its annual commission of a contemporary artist. Ruinart shares its heritage, history and know- how through the original and creative vision.
