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- 2022-05-12
- Hennessy
First-in-Asia global artistic initiative “Hennessy In the Paint” is launching in Hong Kong
Joining Hands with art group HKwalls, street artist and People’s Place
to build “Hennessy In the Paint” Rooftop Basketball Court in hopes to give back to local community and bring on the Hennessy x NBA spirit
此外，軒尼詩隆重呈獻今年全新推出的軒尼詩X.O NBA限量版以及軒尼詩V.S.O.P NBA 21/22限量版及，與一眾軒尼詩及NBA愛好者共同分享這份喜悅。
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Ashley Powell, Managing Director of Moët Hennessy Diageo Hong Kong said, “Hennessy In the Paint” is Hennessy’s unique global artistic initiative that aims to bring the brand’s “Game Never Stops” ethos into the local community through a series of art interpretations. We are very honoured to have Hong Kong as the first city in Asia to launch “Hennessy In the Paint”. We wish to revitalize the community with quality street arts, improve its facilities and introduce groundbreaking elements. It is also our commitment to promote the enthusiasm of basketball games, bringing a whole new experience and sense of community to all local basketball lovers!”
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Alvin Lo, Managing Director (Asset Management) of Gaw Capital also expressed their support to the event, “People’s Place under the management of Gaw Capital is committed to creating a community hub for its neighbourhood to form deep local bonding. We are honoured to participate in Hennessy’s first ‘Hennessy In the Paint’ project in Asia. In addition to elevating the user experience for the community facilities and rallying a sense of belonging among the residents, we hope that our Tsing Yi Shopping Centre and basketball court will serve as a gathering spot for Hong Kong people. We believed that thinking-out-of-the-box can unleash infinite possibilities even for a limited space or an ordinary court.”
Hennessy has specially picked Tsing Yi to land its basketball court. The Tsing Yi Estate basketball court suffered from dilapidating coatings and stumbling floor after years of service. The revitalized basketball court is designed by Japanese street artist TAXA, whom now based in Hong Kong, applying blue, peach pink and turquoise as the main tone to show the energy and revolution when the two legendary brands come together. TAXA has also painted a pair of arms on a huge canvas that extends to the edge of the court. It represents the passion for reaching out to the goal on the court, and echoes with the brand’s commitment to seek breakthrough. Elements of Hong Kong are also brought to the court – the arrows at the court boundary symbolize natural scenery; the two sides of the court are the skyline of Hong Kong, with multiple gradient circles as the spectacular lights of the city. Hennessy’s “Hennessy In the Paint” Basketball Court will officially open in May. All slum dunkers are welcome to show your amazing moves!
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Maria Wong, Managing Director of HKwalls, said that, "We are very excited for this exceptional collaboration between an internationally renowned brand and HKwalls, connecting through street art and street culture. In 2021, HKwalls was invited by Hennessy to create a mural at the 'Hennessy x NBA Hong Kong Grand Kick-off', offering the general public a chance to experience the artform up-close and in-person. We are thrilled to once again have the opportunity to work together. Artist TAXA was invited to express the ethos of the brand through his work, and the result is a vibrant and eye-catching mural at Rooftop of the multi-story car park. Together with 'Hennessy in the Paint', we celebrate art, and how it can bring people together, anytime, anywhere."
In addition, Hennessy cordially launches a whole new Hennessy X.O NBA Limited Edition and Hennessy V.S.O.P NBA 21/22 Limited Edition this year, to share the joy with all Hennessy lovers and NBA fans.
