- 1
- 2022-05-24
- Johnnie Walker
Give the gift with precious depth
Johnnie Walker Blue Label introduces the limited-edition gift box with glassmaker Riedel and urban artist Taxa.
The finest gifts are given from the depths of the heart and combined with the unparalleled depth of Johnnie Walker Blue Label, the world’s number one Scotch Whisky*, a truly remarkable gift is crafted. Johnnie Walker Blue Label celebrates the unique and complex flavours and has partnered with glassmaker Riedel and urban artist Taxa to create a limited-edition gift box which creates unity between the trio’s pursuit of fine craft.
To capture and magnify the distinctly unique characteristics of the whisky, the beautifully designed gift box houses two of Riedel’s finest glasses carefully selected to pair with Johnnie Walker Blue Label allowing the exceptionally deep whisky to be experienced in two very different ways - one bold, and one harmonious.
A highlight of gift box is the custom artwork by award-winning Japanese artist Taxa. Known for his urban murals taking over walls and buses across Hong Kong. Taxa created this magnificent art piece inspired by Johnnie Walker Blue Label’s unrivalled depth and what gift-giving means to him. He based the artwork around the two concepts of the heart, and the ocean. The artist explains:
“When I think of gifting, it’s important that I do it with thoughts from my heart. The human heart is deep and when I think about that special person, my thoughts reach down to the deepest part. The ocean is also like the human heart, it is deep and ever-changing with different emotions. Just like people, no two waves are alike.”
The striking outline of a heart is at the centre of the piece, whilst within the layers of his art, are symbols of Johnnie Walker’s characteristics and icons such as visual representations of the flavours and aromas expressed with abstract florals and bee. A subtle but distinct glimpse of wood is also used to symbolise the casks which the whisky is aged in, while a silhouette of a pair of faces expresses the depth of a relationship when gifting from the heart. Give the gift of precious depth with this remarkable curation of unparalleled masterpieces.
The original of the art piece created by Taxa will be on display on Aberdeen Street, across from PMQ from 24 May until 24 June, and the limited-edition gift set will be offered upon purchasing 1 bottle of Johnnie Walker Blue Label from 2 May at all major alcohol retailers in Hong Kong while stock lasts.
*Annual sales reach nearly 14 million units (IWSR, 2020)
To capture and magnify the distinctly unique characteristics of the whisky, the beautifully designed gift box houses two of Riedel’s finest glasses carefully selected to pair with Johnnie Walker Blue Label allowing the exceptionally deep whisky to be experienced in two very different ways - one bold, and one harmonious.
A highlight of gift box is the custom artwork by award-winning Japanese artist Taxa. Known for his urban murals taking over walls and buses across Hong Kong. Taxa created this magnificent art piece inspired by Johnnie Walker Blue Label’s unrivalled depth and what gift-giving means to him. He based the artwork around the two concepts of the heart, and the ocean. The artist explains:
“When I think of gifting, it’s important that I do it with thoughts from my heart. The human heart is deep and when I think about that special person, my thoughts reach down to the deepest part. The ocean is also like the human heart, it is deep and ever-changing with different emotions. Just like people, no two waves are alike.”
The striking outline of a heart is at the centre of the piece, whilst within the layers of his art, are symbols of Johnnie Walker’s characteristics and icons such as visual representations of the flavours and aromas expressed with abstract florals and bee. A subtle but distinct glimpse of wood is also used to symbolise the casks which the whisky is aged in, while a silhouette of a pair of faces expresses the depth of a relationship when gifting from the heart. Give the gift of precious depth with this remarkable curation of unparalleled masterpieces.
The original of the art piece created by Taxa will be on display on Aberdeen Street, across from PMQ from 24 May until 24 June, and the limited-edition gift set will be offered upon purchasing 1 bottle of Johnnie Walker Blue Label from 2 May at all major alcohol retailers in Hong Kong while stock lasts.
*Annual sales reach nearly 14 million units (IWSR, 2020)
