HENNESSY ELEVATES CHINESE NEW YEAR CELEBRATIONS WITH EXCLUSIVE TASTING MENUS AND RETAIL PROMOTIONS

2025-02-10

Hennessy

HENNESSY ELEVATES CHINESE NEW YEAR CELEBRATIONS WITH EXCLUSIVE TASTING MENUS AND RETAIL PROMOTIONS

(Hong Kong, 20 January 2025) Embrace the essence of togetherness and fresh
beginnings this Chinese New Year with Hennessy’s renowned offerings. In
partnership with esteemed restaurants and bars across the city, Hennessy
presents a curated selection of delicate gift sets and diverse menus featuring
exquisite cognac. Guests are invited to indulge in a fusion of flavours that
capture the spirit of the festive season.

Renowned for their rich and complex notes, Hennessy cognacs emerge as the
quintessential choice for discerning palates, elevating the exquisite
experience of dining on Chinese cuisine. Immerse in a symphony of flavours at
Duddell’s, where each dish perfectly complements a selection of
sophisticated cocktails crafted with Hennessy cognacs, drawing inspiration
from Feng Shui symbolism. The culinary exploration continues at JW Marriott
Hotel Hong Kong’s Bar Q88. Transformed through a meticulous renovation with
a twist of modernity, Bar Q88 unveils a revitalized bar experience characterized
by elegant design and captivating live music. With the introduction of the
Chinese New Year Hennessy Cocktail Flight menu, Bar 88 is an impeccable
destination to celebrate the arrival of the new year, inviting guests to indulge
in a vibrant atmosphere with festive Hennessy cocktails and snacks. Each
cocktail enhances the dining experience, harmonizing beautifully with expertly
paired dishes, promising a delightful journey for the senses. For a full list of
Hennessy Chinese New Year restaurant and bar partners, please refer to the
list below.

Restaurants and bars that offer Hennessy’s cocktails and Exclusive Tasting
Menus during Chinese New Year:

• The Aubrey
- • ‘Hennessy Blossom’ Hennessy V.S.O.P Cocktail
• Bar Q88 at JW Marriott Hotel Hong Kong
- • ‘Chinese New Year Hennessy Cocktail Flight’ Menu
• Duddell's
- • Hennessy Chinese New Year Cocktail Menu & Chinese New Year Set Menu
• ODDS
- • Hennessy Cocktail Tasting Menu
• One Harbour Road at Grand Hyatt Hong Kong
- • ‘One Harbour Road x Hennessy Tasting Menu’
• The Opposites
- • ‘Treasure Trove’ Hennessy V.S.O.P Cocktail
• The Red Room
- • Hennessy Cocktail Tasting Menu
• The St. Regis Bar
- • Hennessy Premium Cocktails Menu
• SKYE at The Park Lane Hong Kong
- • ‘King’s Road’ Hennessy V.S.O.P Cocktail
• Yung's Bistro (Taikoo Place and K11 MUSEA)
- • ‘Year of The Snake’ Hennessy V.S.O.P Cocktail

For intimate reunions at home, elevate your gatherings with Hennessy’s
exclusive Year of the Snake limited edition. The thoughtfully designed Chinese
New Year gift sets available at Duddell’s and Man Ho Chinese Restaurant of
JW Marriott Hotel Hong Kong present a blend of tradition and innovation.
Featuring the Year of the Snake limited edition X.O or V.S.O.P bottles paired
with the restaurant's signature turnip cakes or rice cakes, these gift sets bring a
touch of culinary excellence to festive celebrations. Perfect for sharing with
loved ones or gifting to friends, these sets embody the spirit of abundance and
prosperity.

For those looking to savour the limited-edition cognacs individually, selected
retailers offer special promotions that highlight the culinary artistry of the
season. Each purchase of Hennessy’s Year of the Snake limited edition bottles
comes with exclusive snake-themed designs and complimentary gifts that
enhance the festive experience.

Elevate your dining occasions with an exquisite Chinese New Year chopstick
or coaster set, available with every purchase of the Hennessy Year of the Snake
limited edition bottle. For those spending HK$3,000 or more, a delightful
Hennessy Snakes and Ladders set awaits, adding a playful touch to your
celebrations.

Join us in welcoming the New Year with Hennessy, where exceptional flavours
and traditions converge, inspiring toasts to prosperity and joy at every
gathering.

For more information, please visit http://hk.hennessy.com.

Selected Hong Kong restaurants and retailers to enjoy Hennessy’s Exclusive Tasting Menus and gift promotions:

Hong Kong Island

• The Aubrey
25/F Mandarin Oriental, 5 Connaught Road Central, Central
- • ‘Hennessy Blossom’ Hennessy V.S.O.P Cocktail
  HK$170
  Promotion period: From 1 to 31 January 2025
• Bar Q88 at JW Marriott Hotel Hong Kong
Lobby Level, JW Marriott Hotel Hong Kong, Pacific Place, 88 Queensway, Admiralty
- • ‘Chinese New Year Hennessy Cocktail Flight” Menu
  HK$480 (+10% service charge)
  Promotion period: From 20 January to 28 February 2025
• Duddell's
1 Duddell Street, 1 Duddell St, Central
- • Hennessy Chinese New Year Cocktail Menu
  Promotion period: From 13 January to 28 February
- • Chinese New Year Set Menu
  HK$1,588 per person (+10% service charge)
  Promotion period: From 20 January to 12 February 2025
• ODDS
G/F, Standard Chartered Bank Building, Shop G2, 4-4A Des Voeux Rd Central, Central
- • Hennessy Cocktail Tasting Menu
  HK$388 per person (+10% service charge)
  Promotion period: From 13 January to 13 February 2025
• One Harbour Road at Grand Hyatt Hong Kong
8th Floor, Grand Hyatt Hong Kong, 1 Harbour Road, Wan Chai
- • ‘One Harbour Road x Hennessy Tasting Menu’
  Price: HK$1,388 per person (+10% service charge)
  Promotion period: From 21 January to 28 February 2025
• The Opposites
LG/F, Hilltop Plaza, 49 Hollywood Rd, Central
- • ‘Treasure Trove’ Hennessy V.S.O.P Cocktail
  HK$150 per person (+10% service charge)
  Promotion period: From 9 January to 31 January 2025
• The St. Regis Bar
2/F, The St. Regis Hong Kong, 1 Harbour Drive, Wan Chai
- • Hennessy Premium Cocktails Menu
  HK$178 per glass (+10% service charge)
  Promotion period: From 1 to 31 January 2025
• SKYE at The Park Lane Hong Kong
27/F, The Park Lane Hong Kong, 310 Gloucester Road, Causeway Bay
- • ‘King’s Road’ Hennessy V.S.O.P Cocktail
  HK$170 per glass (+10% service charge)
  Promotion period: From January 2025 and onward
• Yung's Bistro (Taikoo Place)
Shop 1&2, G/F, Dorset House, Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong
- • ‘Year of The Snake’ Hennessy V.S.O.P Cocktail
      HK$138 per glass; HK$108 per glass
      Happy Hour: 3 - 8 pm
      Promotion period: From 1 to 31 January 2025

Kowloon

• The Red Room
Shop 606, 6/F, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui
- • Hennessy Cocktail Tasting Menu
  HK$388 per person (+10% service charge)
  Promotion period: From 13 January to 13 February 2025
• Yung's Bistro (K11 MUSEA)
Shop 701, 7/F, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui
- • ‘Year of The Snake’ Hennessy V.S.O.P Cocktail
      HK$138 per glass; HK$105 per glass
      Happy Hour: 3 - 7 pm
      Promotion period: From 1 to 31 January 2025

Follow the Hennessy website and social media for the latest updates.
Website: http://hk.hennessy.com/ http://hennessy.com/
Facebook: https://www.facebook.com/HennessyHK

For media enquiries, please contact the press office team:

PURPLE
Martha ChowTel: +852 9763 7987 Email: martha.chow@purplepr.com
Casey HoTel: +852 6857 2237 Email: casey.ho@purplepr.com
Bernice ChanTel: +852 9825 3660 Email: bernice.chan@purplepr.com
Sonia YuTel: +852 6778 5530 Email: sonia.yu@purplepr.com

MOËT HENNESSY DIAGEO HONG KONG & MACAU LTD
Tracy Chan Email: tracy.chan@mhdhk.com
Dekki Lai Email: dlai@mhdhk.com

ABOUT HENNESSY
Founded on Richard Hennessy's pioneering spirit and with a legacy of over
250 years, the brand spans over 160 countries, but remains rooted in the
Charente region in France. Beyond its iconic cognacs, Hennessy embraces
cultural collaborations, evidenced through its many partnerships with
visionary artists from around the world. Over the years, Hennessy has worked
with cultural icons in design, art, fashion and music to celebrate a diverse
range of creativity to reflect the multi-faceted nature of the brand and to
bring to life the Hennessy cognac’s versatility.

2025-02-10

Hennessy

HENNESSY UNLEASH CHINESE NEW YEAR 2025 LIMITED EDITION WITH FASHION DESIGNER SHUTING QIU

THIS CAPTIVATING COLLECTION EMBODIES THE RICH HERITAGE AND TIMELESS ELEGANCE
OF CHINESE BROCADE, BLENDING TRADITION WITH INNOVATION, AND CELEBRATING
ARTISTRY AND CRAFTSMANSHIP

(Hong Kong, 3 December, 2024) - Maison Hennessy unleashes a new collaboration for
2025 Chinese New Year, the Year of the Snake, with a vibrant limited-edition
collection by Chinese fashion designer Shuting Qiu.

In a fusion of fashion and luxury, the collection, called ‘Reimagination’, is in honor of
the snake, which is about renewal and positive transformation, leaving behind the
past and embracing new beginnings.

Vibrant, abstract interpretations of a snake writhe across the carafe designs, using
splashes of colour and prints, such as ancient Chinese brocade patterns, to reflect the
texture and scales of the snake body.

Shuting Qiu, who is originally from Hangzhou and now based in Shanghai has drawn
inspiration from her cultural heritage. Looking to the jacquard fabric, Chinese
brocade and embroidery prints traditionally used in clothing and textiles in her
hometown, Qiu has reimagined the symbolic floral motifs and abstract snake scale
patterns to adorn Hennessy's iconic V.S.O.P, X.O and Paradis cognac carafes. With
base colours of red, each bottle tells a unique story, and as a nod to Hennessy’s
heritage, the snake’s movements through the patterns evokes the Charente River in
Cognac.

Taking inspiration from the different blends, Qiu has created three distinct works of art
to dress each of the Hennessy bottles:

The V.S.O.P edition is, as described by Qiu, ‘youthful
and energetic’, covered in red vibrant floral motifs,
alongside a combination of plaid and abstract snake
scale silhouettes, symbolising renewal and legacy. A
blend of four distinct Shuting Qiu-designed patterns
featuring traditional motifs and an abstract representation
of the snake weaves through it. Qiu has
used embossing techniques on the gift box to create
texture, mirroring how she creates texture with sequins
and glitter in her fabric designs.

The X.O edition is bold and dynamic with rich
shades of red, gold and blue, featuring
lozenge shapes inspired by traditional
Chinese motifs and a gold cork. Shuting Qiu’s
interpretation of transformation and renewal
is reflected in the embossed snake design,
which glides across the print. Its recyclable
giftbox features an embossed blend of
patterns with an almost fabric like texture.

CNY25 XO 1

The exclusive limited-edition Paradis is transformed
into a vibrant red masterpiece in honor of the Year
of the Snake. The sculptural snake design is more
abstract and poetic, and embodies elegance and
luxury, by representing a prosperous pursuit towards
newness and paying tribute to the timeless
elegance of Hennessy Paradis. The bottle has a
leather collar, with a soft-to-the-touch-graphic motif
hinting at the awakening of spring, inspired by the
rebirth of a graceful snake shedding its skin.

All are perfect as either a gift during the festive season, or to enjoy whilst seeing in the
new year with friends and family – perhaps served over ice and paired with food, or
as part of celebratory New Year cocktails such as “The Snake’ (recipe in notes to
editors). The carafes even work as a centrepiece in the home.

Says Shuting Qiu about the collaboration: “Hennessy has given me an opportunity to
share my ideas and vision with the world, which is an incredible platform for me, as a
young Chinese designer. The Hennessy carafes are classics, and this is similar to fashion
in that every brand has its classic silhouettes, unique designs and colors. My family and
I often drink Hennessy during Chinese New Year, and my friends drink it when we hang
out - it’s a great versatile drink, but my favourite way to drink it is simply over ice”.

Growing up in Hangzhou, Shuting Qiu attended the Royal Academy of Fine Arts in
Antwerp, living in Belgium for five years before returning to China. She credits her time
there as having a big influence on work, fusing Chinese and Western elements.

CEO of Hennessy Laurent Boillot added; “Hennessy has a long-lasting connection with
Chinese culture, grounded in 164 years of shared history, also made of rich artistical
collaboration. And it is a great pleasure to welcome Shuting Qiu to embody the spirit
with which we usher Chinese New Year festivities. Her designs epitomize a harmonious
fusion of tradition and contemporary flair, offering with elegance a fitting homage to
our common cultural heritage.”

Hennessy Chinese New Year limited-edition bottles will be available at selected retail
stores in Hong Kong and Macau from December. Embrace the festive spirit and raise
a glass to a year filled with abundance and prosperity.

Follow the Hennessy website and social media for the latest updates.
Website: http://hk.hennessy.com/ http://hennessy.com/
Facebook: https://www.facebook.com/HennessyHK

“The Snake” Cocktail Recipe
45 ml Hennessy V.S.O.P
20 ml Honey Syrup
30 ml Ginger juice
15ml Fresh lemon juice
2 dash ginger bitters
Garnish: Lemon twist
Method: add all ingredients to shaker tin with ice, shake to chill, strain into a rocks
glass, garnish with a lemon twist

ABOUT HENNESSY
Founded on Richard Hennessy's pioneering spirit and with a legacy of over 250 years,
the brand spans over 160 countries, but remains rooted in the Charente region in
France. Beyond its iconic cognacs, Hennessy embraces cultural collaborations,
evidenced through its many partnerships with visionary artists from around the world.
Over the years, Hennessy has worked with cultural icons in design, art, fashion and
music to celebrate a diverse range of creativity to reflect the multi-faceted nature of
the brand and to bring to life the Hennessy cognac’s versatility.

ABOUT SHUTING QIU
Shuting Qiu graduated with an MA and BA in Fashion from the Royal Academy in
Antwerp. The brand conveys a signature sense of femininity that features a “modern
romantic” woman, powerful and independent while maintaining her soft identity. The
SHUTING QIU woman dares to express herself with asymmetry and experimentation in
silhouettes, often resulting in rich contrasting colors of silk jacquards, intricate
embroideries, and juxtapositions of linear and floral prints.
Currently based in Shanghai, the Chinese-born designer constantly finds inspiration in
art, literature, cinema and travel. Shuting’s creations pay homage to the free,
romantic and neurotic spirit of heroines such as Virginia Woolf and Pina Bausch.

Website: https://shuting-qiu.com/
IG: @shutingqiu

THIS CAPTIVATING COLLECTION EMBODIES THE RICH HERITAGE AND TIMELESS ELEGANCEOF CHINESE BROCADE, BLENDING TRADITION WITH INNOVATION, AND CELEBRATINGARTISTRY AND CRAFTSMANSHIP

THIS CAPTIVATING COLLECTION EMBODIES THE RICH HERITAGE AND TIMELESS ELEGANCE
OF CHINESE BROCADE, BLENDING TRADITION WITH INNOVATION, AND CELEBRATING
ARTISTRY AND CRAFTSMANSHIP