2021-05-12
Hennessy

HENNESSY TEAMS WITH THE INTERNAIONTALLY ACCLAIMED MEDIA ARTIST AND DIRECTOR REFIK ANADOL TO REVEAL THE EMOTION BEHIND HENNESSY V.S.O.P PRIVILÈGE

(香港,2021年5月12日)— 在2021年,軒尼詩V.S.O.P Privilège將其承傳八代調配總藝師的匠心獨運(savoir-faire)重新演釋,帶來你從沒想像過的創新配搭。在這項創新前衛的合作,軒尼詩誠意邀請著名媒體藝術家及總監Refik Anadol 到訪軒尼詩總部所在地法國干邑區(Cognac)觀察品鑒委員會(Tasting Committee)的日常工作 — 這是軒尼詩首次讓藝術家透過神經系統科技參與及紀錄這個神秘且歷史悠久的日常例程,並結合人工智能及從機器獲取的數據,創造出富有突破性的藝術品。

軒尼詩秉承多年對藝術與設計文化的支持,將藝術品全權交由這位洛杉磯出身的藝術家自由發揮,創造出一項開創先河的當代藝術向經典不朽的V.S.O.P Privilège致敬。Refik Anadol到訪軒尼詩酒莊及創辦人的酒窖後,深深體驗到軒尼詩代代相傳的傳統與他所認識的人工智能領域截然不同,因而令他非常著迷。

這次合作完美地把精湛專業的技術及知識以創新的表達方式糅合。在這項全新的實驗中,軒尼詩品鑑委員對這項「非常規」的實驗大開眼界 — 第八代調配大師暨軒尼詩品鑒委員會成員Renaud Fillioux de Gironde和其他成員在品酒過程中均會配戴高科技設備,讓Refik實時追蹤他們的感觀變化,捕捉他們對「生命之水」(Eaux-de-vie)的體驗、感受和欣賞。

第八代調配大師Renaud Fillioux de Gironde說道:「在釀製期間,我們經常歸類、形容以及嘗試找出最貼切的詞彙去形容自身感受和經驗。所以我們都很期待科技創新能為品酒體驗帶來什麼樣的新景象。」
(Hong Kong, 12 May, 2021) In 2021, Hennessy V.S.O.P Privilège boldly recasts its savoir-faire in an unexpected new dimension. In a groundbreaking collaboration, Hennessy welcomed the pioneer and acclaimed media artist and director Refik Anadol to its historic seat in Cognac, France to observe the Tasting Committee at work. It marked the first time in the Maison’s history that an artist was allowed to capture that time-honored ritual real-time via neuroscientific research methods, and to use the collected data in collaboration with machine intelligence to create an unprecedented work of art.

In keeping with Hennessy tradition, the Los Angeles-based artist received carte blanche to create a contemporary masterpiece celebrating the iconic V.S.O.P Privilège blend. Upon touring the Hennessy estate and Founder’s Cellar, he became fascinated by the contrast between Hennessy’s tradition of transmitting savoir-faire, generation after generation, as compared to the new frontiers of artificial intelligence.

Enduring mastery and new modes of expression came together in an extraordinary convergence. In an experiment borrowed from another realm, the Hennessy Tasting Committee consented to “open up their minds” to a completely unconventional experiment. Outfitted in high-tech equipment, Master Blender Renaud Fillioux de Gironde and his colleagues allowed Refik Anadol to track their emotions in real time, capturing their experience, sensations, and appreciations of eaux-de-vie.
2025-02-10
Hennessy

HENNESSY UNLEASH CHINESE NEW YEAR 2025 LIMITED EDITION WITH FASHION DESIGNER SHUTING QIU

THIS CAPTIVATING COLLECTION EMBODIES THE RICH HERITAGE AND TIMELESS ELEGANCE
OF CHINESE BROCADE, BLENDING TRADITION WITH INNOVATION, AND CELEBRATING
ARTISTRY AND CRAFTSMANSHIP

(Hong Kong, 3 December, 2024) - Maison Hennessy unleashes a new collaboration for
2025 Chinese New Year, the Year of the Snake, with a vibrant limited-edition
collection by Chinese fashion designer Shuting Qiu.

 

In a fusion of fashion and luxury, the collection, called ‘Reimagination’, is in honor of
the snake, which is about renewal and positive transformation, leaving behind the
past and embracing new beginnings.

 

Vibrant, abstract interpretations of a snake writhe across the carafe designs, using
splashes of colour and prints, such as ancient Chinese brocade patterns, to reflect the
texture and scales of the snake body.

 

Shuting Qiu, who is originally from Hangzhou and now based in Shanghai has drawn
inspiration from her cultural heritage. Looking to the jacquard fabric, Chinese
brocade and embroidery prints traditionally used in clothing and textiles in her
hometown, Qiu has reimagined the symbolic floral motifs and abstract snake scale
patterns to adorn Hennessy's iconic V.S.O.P, X.O and Paradis cognac carafes. With
base colours of red, each bottle tells a unique story, and as a nod to Hennessy’s
heritage, the snake’s movements through the patterns evokes the Charente River in
Cognac.

 

Taking inspiration from the different blends, Qiu has created three distinct works of art
to dress each of the Hennessy bottles:

CNY25 VSOP 1

 

 

 

The V.S.O.P edition is, as described by Qiu, ‘youthful
and energetic’, covered in red vibrant floral motifs,
alongside a combination of plaid and abstract snake
scale silhouettes, symbolising renewal and legacy. A
blend of four distinct Shuting Qiu-designed patterns
featuring traditional motifs and an abstract representation
of the snake weaves through it. Qiu has
used embossing techniques on the gift box to create
texture, mirroring how she creates texture with sequins
and glitter in her fabric designs.

The X.O edition is bold and dynamic with rich
shades of red, gold and blue, featuring
lozenge shapes inspired by traditional
Chinese motifs and a gold cork. Shuting Qiu’s
interpretation of transformation and renewal
is reflected in the embossed snake design,
which glides across the print. Its recyclable
giftbox features an embossed blend of
patterns with an almost fabric like texture.

 

 

CNY25 XO 1

CNY25 Paradis 2

 

 

 

The exclusive limited-edition Paradis is transformed
into a vibrant red masterpiece in honor of the Year
of the Snake. The sculptural snake design is more
abstract and poetic, and embodies elegance and
luxury, by representing a prosperous pursuit towards
newness and paying tribute to the timeless
elegance of Hennessy Paradis. The bottle has a
leather collar, with a soft-to-the-touch-graphic motif
hinting at the awakening of spring, inspired by the
rebirth of a graceful snake shedding its skin.

All are perfect as either a gift during the festive season, or to enjoy whilst seeing in the
new year with friends and family – perhaps served over ice and paired with food, or
as part of celebratory New Year cocktails such as “The Snake’ (recipe in notes to
editors). The carafes even work as a centrepiece in the home.

 

Says Shuting Qiu about the collaboration: “Hennessy has given me an opportunity to
share my ideas and vision with the world, which is an incredible platform for me, as a
young Chinese designer. The Hennessy carafes are classics, and this is similar to fashion
in that every brand has its classic silhouettes, unique designs and colors. My family and
I often drink Hennessy during Chinese New Year, and my friends drink it when we hang
out - it’s a great versatile drink, but my favourite way to drink it is simply over ice”.

 

Growing up in Hangzhou, Shuting Qiu attended the Royal Academy of Fine Arts in
Antwerp, living in Belgium for five years before returning to China. She credits her time
there as having a big influence on work, fusing Chinese and Western elements.

 

CEO of Hennessy Laurent Boillot added; “Hennessy has a long-lasting connection with
Chinese culture, grounded in 164 years of shared history, also made of rich artistical
collaboration. And it is a great pleasure to welcome Shuting Qiu to embody the spirit
with which we usher Chinese New Year festivities. Her designs epitomize a harmonious
fusion of tradition and contemporary flair, offering with elegance a fitting homage to
our common cultural heritage.”

 

Hennessy Chinese New Year limited-edition bottles will be available at selected retail
stores in Hong Kong and Macau from December. Embrace the festive spirit and raise
a glass to a year filled with abundance and prosperity.

 

Follow the Hennessy website and social media for the latest updates.
Website: http://hk.hennessy.com/ http://hennessy.com/
Facebook: https://www.facebook.com/HennessyHK


 

For media enquiries, please contact the press office team:

PURPLE
  Martha ChowTel:   +852 9763 7987      Email: martha.chow@purplepr.com
  Casey HoTel:           +852 6857 2237      Email: casey.ho@purplepr.com
  Bernice ChanTel:   +852 9825 3660      Email: bernice.chan@purplepr.com
  Sonia YuTel:            +852 6778 5530      Email: sonia.yu@purplepr.com

MOËT HENNESSY DIAGEO HONG KONG & MACAU LTD
  Tracy Chan              Email: tracy.chan@mhdhk.com
  Dekki Lai                  Email: dlai@mhdhk.com


 

“The Snake” Cocktail Recipe
45 ml Hennessy V.S.O.P
20 ml Honey Syrup
30 ml Ginger juice
15ml Fresh lemon juice
2 dash ginger bitters
Garnish: Lemon twist
Method: add all ingredients to shaker tin with ice, shake to chill, strain into a rocks
glass, garnish with a lemon twist

 

ABOUT HENNESSY
Founded on Richard Hennessy's pioneering spirit and with a legacy of over 250 years,
the brand spans over 160 countries, but remains rooted in the Charente region in
France. Beyond its iconic cognacs, Hennessy embraces cultural collaborations,
evidenced through its many partnerships with visionary artists from around the world.
Over the years, Hennessy has worked with cultural icons in design, art, fashion and
music to celebrate a diverse range of creativity to reflect the multi-faceted nature of
the brand and to bring to life the Hennessy cognac’s versatility.

 

ABOUT SHUTING QIU
Shuting Qiu graduated with an MA and BA in Fashion from the Royal Academy in
Antwerp. The brand conveys a signature sense of femininity that features a “modern
romantic” woman, powerful and independent while maintaining her soft identity. The
SHUTING QIU woman dares to express herself with asymmetry and experimentation in
silhouettes, often resulting in rich contrasting colors of silk jacquards, intricate
embroideries, and juxtapositions of linear and floral prints.
Currently based in Shanghai, the Chinese-born designer constantly finds inspiration in
art, literature, cinema and travel. Shuting’s creations pay homage to the free,
romantic and neurotic spirit of heroines such as Virginia Woolf and Pina Bausch.

 

Website: https://shuting-qiu.com/
IG: @shutingqiu