Set over 71,500 sq ft, Johnnie Walker Princess Street uses world-first technology to reimagine the traditional whisky tour experience. Visitors will be taken on a personalized journey of flavour and discovery, which identifies unique flavours and tastes tailored to them, and learn about the fascinating 200-year-old journey brought to life by actors.

Ivan Menezes, Chief Executive, Diageo said: “This is a proud day for everyone. Last year Johnnie Walker celebrated 200 years since founder John Walker opened the doors to his small grocery store and today represents the next chapter of the incredible story. Johnnie Walker Princes Street is a landmark investment in Scotch whisky and into Scotland and it sets a new standard for immersive visitor attractions. It celebrates Scotland’s remarkable heritage, our incredible skilled whisky-makers, and looks to the future by engaging new generations of consumers from around the world in the magic of Scotch whisky.”