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- 2018-04-30
- Krug
Krug awarded ‘Most Popular Sparkling Wine’
Krug has claimed the top position as ‘The Most Popular Sparkling Wine’ by the well-respected Wine & Spirits Magazine.
To conduct research for the feature, Wine & Spirits Magazine asked wine buyers to list their ten top-selling wines in order of popularity. They then used the total number of accumulated mentions to determine their ranking.
“It feels me with joy and gratitude to see this amazing recognition for the House of Krug. Going from being virtually unknown to being named the most popular sparkling wine by US Restaurants in Wine & Spirits Magazine, is the reflection of 8 years of enormous and constant work” says Maggie HENRIQUEZ – House of Krug CEO.
The ranking highlights Krug’s strong momentum in the US, particularly in on-premise accounts.
Wine & Spirits Magazine notices a new trend of Champagne consumption in the US the last years; consumers are, according to the magazine, “more opened, enjoy Champagne with a meal, and don’t think Champagne only as something you drink when you celebrate”.
For five years now, under the strong leadership of Jim Clerkin at Moet Hennessy USA, this bold new vision for Champagne has successfully guided this messages to the forefront of Champagne consumption.
“This recognition is a without any doubt one of the excellent results of the Champagne strategy put in place by MHUSA” Maggie HENRIQUEZ reminds us.