(Hong Kong, 3 December, 2024) - Maison Hennessy unleashes a new collaboration for
2025 Chinese New Year, the Year of the Snake, with a vibrant limited-edition
collection by Chinese fashion designer Shuting Qiu.

In a fusion of fashion and luxury, the collection, called ‘Reimagination’, is in honor of
the snake, which is about renewal and positive transformation, leaving behind the
past and embracing new beginnings.

Vibrant, abstract interpretations of a snake writhe across the carafe designs, using
splashes of colour and prints, such as ancient Chinese brocade patterns, to reflect the
texture and scales of the snake body.

Shuting Qiu, who is originally from Hangzhou and now based in Shanghai has drawn
inspiration from her cultural heritage. Looking to the jacquard fabric, Chinese
brocade and embroidery prints traditionally used in clothing and textiles in her
hometown, Qiu has reimagined the symbolic floral motifs and abstract snake scale
patterns to adorn Hennessy's iconic V.S.O.P, X.O and Paradis cognac carafes. With
base colours of red, each bottle tells a unique story, and as a nod to Hennessy’s
heritage, the snake’s movements through the patterns evokes the Charente River in
Cognac.

Taking inspiration from the different blends, Qiu has created three distinct works of art
to dress each of the Hennessy bottles:

All are perfect as either a gift during the festive season, or to enjoy whilst seeing in the
new year with friends and family – perhaps served over ice and paired with food, or
as part of celebratory New Year cocktails such as “The Snake’ (recipe in notes to
editors). The carafes even work as a centrepiece in the home.

Says Shuting Qiu about the collaboration: “Hennessy has given me an opportunity to
share my ideas and vision with the world, which is an incredible platform for me, as a
young Chinese designer. The Hennessy carafes are classics, and this is similar to fashion
in that every brand has its classic silhouettes, unique designs and colors. My family and
I often drink Hennessy during Chinese New Year, and my friends drink it when we hang
out - it’s a great versatile drink, but my favourite way to drink it is simply over ice”.

Growing up in Hangzhou, Shuting Qiu attended the Royal Academy of Fine Arts in
Antwerp, living in Belgium for five years before returning to China. She credits her time
there as having a big influence on work, fusing Chinese and Western elements.

CEO of Hennessy Laurent Boillot added; “Hennessy has a long-lasting connection with
Chinese culture, grounded in 164 years of shared history, also made of rich artistical
collaboration. And it is a great pleasure to welcome Shuting Qiu to embody the spirit
with which we usher Chinese New Year festivities. Her designs epitomize a harmonious
fusion of tradition and contemporary flair, offering with elegance a fitting homage to
our common cultural heritage.”

Hennessy Chinese New Year limited-edition bottles will be available at selected retail
stores in Hong Kong and Macau from December. Embrace the festive spirit and raise
a glass to a year filled with abundance and prosperity.

Follow the Hennessy website and social media for the latest updates.
Website: http://hk.hennessy.com/ http://hennessy.com/
Facebook: https://www.facebook.com/HennessyHK

For media enquiries, please contact the press office team:

PURPLE
  Martha ChowTel:   +852 9763 7987      Email: martha.chow@purplepr.com
  Casey HoTel:           +852 6857 2237      Email: casey.ho@purplepr.com
  Bernice ChanTel:   +852 9825 3660      Email: bernice.chan@purplepr.com
  Sonia YuTel:            +852 6778 5530      Email: sonia.yu@purplepr.com

MOËT HENNESSY DIAGEO HONG KONG & MACAU LTD
  Tracy Chan              Email: tracy.chan@mhdhk.com
  Dekki Lai                  Email: dlai@mhdhk.com

“The Snake” Cocktail Recipe
45 ml Hennessy V.S.O.P
20 ml Honey Syrup
30 ml Ginger juice
15ml Fresh lemon juice
2 dash ginger bitters
Garnish: Lemon twist
Method: add all ingredients to shaker tin with ice, shake to chill, strain into a rocks
glass, garnish with a lemon twist

ABOUT HENNESSY
Founded on Richard Hennessy's pioneering spirit and with a legacy of over 250 years,
the brand spans over 160 countries, but remains rooted in the Charente region in
France. Beyond its iconic cognacs, Hennessy embraces cultural collaborations,
evidenced through its many partnerships with visionary artists from around the world.
Over the years, Hennessy has worked with cultural icons in design, art, fashion and
music to celebrate a diverse range of creativity to reflect the multi-faceted nature of
the brand and to bring to life the Hennessy cognac’s versatility.

ABOUT SHUTING QIU
Shuting Qiu graduated with an MA and BA in Fashion from the Royal Academy in
Antwerp. The brand conveys a signature sense of femininity that features a “modern
romantic” woman, powerful and independent while maintaining her soft identity. The
SHUTING QIU woman dares to express herself with asymmetry and experimentation in
silhouettes, often resulting in rich contrasting colors of silk jacquards, intricate
embroideries, and juxtapositions of linear and floral prints.
Currently based in Shanghai, the Chinese-born designer constantly finds inspiration in
art, literature, cinema and travel. Shuting’s creations pay homage to the free,
romantic and neurotic spirit of heroines such as Virginia Woolf and Pina Bausch.

Website: https://shuting-qiu.com/
IG: @shutingqiu