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- 2021-11-23
- Dom Pérignon
Dom Pérignon and Lady Gaga’s Collaboration: The Queendom, a transformative expression of absolute creative freedom
From the creative minds of Dom Pérignon and Haus of Gaga comes ‘The Queendom,’ a visual experiment curated by Nick Knight, that encourages new horizons and perspectives while promoting the positive fantasy that allows us to dream and fuel our creativity. Embodied by Vincent Chaperon - the seventh generation Chef de Cave of Dom Pérignon and Lady Gaga, the collaboration celebrates creative freedom, artistic experimentation and a limited-edition sculpture and bottle designed by Lady Gaga.
「The Queendom」世界
作為品牌長期的支持者, Lady Gaga與創意團隊及擁有三十年豐富經驗、曾設計出無數劃時代視覺效果的攝影師及導演Nick Knight及屢獲殊榮、曾創造出不少經典潮流時刻的Haus of Gaga創意總監Nicola Formichetti共同打造「The Queendom」世界。
「The Queendom」世界象徵無拘無束的創造力，是Lady Gaga和唐培里儂以自己的方式向世界宣揚創作自由的力量，並鼓勵我們加入他們不斷創新的生活及追求和諧之境的旅程；激勵我們開創未來、擁抱自由的創作精神並讓它成為所有人的共同信念，能讓我們永不歇息地追求完美並與世界一起向前邁進。在未來兩年內，唐培里儂和Lady Gaga將宣佈進一步的精彩合作成果。
作為品牌長期的支持者, Lady Gaga與創意團隊及擁有三十年豐富經驗、曾設計出無數劃時代視覺效果的攝影師及導演Nick Knight及屢獲殊榮、曾創造出不少經典潮流時刻的Haus of Gaga創意總監Nicola Formichetti共同打造「The Queendom」世界。
「The Queendom」世界象徵無拘無束的創造力，是Lady Gaga和唐培里儂以自己的方式向世界宣揚創作自由的力量，並鼓勵我們加入他們不斷創新的生活及追求和諧之境的旅程；激勵我們開創未來、擁抱自由的創作精神並讓它成為所有人的共同信念，能讓我們永不歇息地追求完美並與世界一起向前邁進。在未來兩年內，唐培里儂和Lady Gaga將宣佈進一步的精彩合作成果。
The collaboration’s limited-edition centrepiece was revealed in Hong Kong on 23 November during an exclusive event at Écriture in the heart of Central. As a Dom Pérignon society member, Executive Chef Maxime Gilbert is delighted to offer the champagne pairing package priced at $3,288 on top the Écriture seasonal tasting menu priced at $2,088 with 10% service charge to convey the vision of the partnership in the special themed VIP room. Set against panoramic views of Hong Kong, Dom Pérignon also presents an immersive atmosphere at the rooftop bar Plume, offering exclusive tasting experience featuring two Lady Gaga limited-edition bottles of Dom Pérignon Vintage 2010 and Rosé Vintage 2006, with pink bites specially curated by Chef Maxime for the pairing, priced at $6,400 with 10% Service Charge, available to the public from now until Saturday 18 December 2021.
The Inspiration
Born from a creative dialogue and a shared vision for absolute creative freedom, Dom Pérignon and Lady Gaga have made it their mission to push the limits of creativity to inspire others. Together, their objective is mutual inspiration, creative partnership and shared values of opportunity and generosity.
This is the one-of-a-kind sculpture designed by Lady Gaga for Dom Pérignon in collaboration with her creative and fashion director Nicola Formichetti. All Dom Pérignon’s profits for this piece was donated, totalling USD570,000, to Lady Gaga’s Born This Way Foundation. Co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, the organization supports the mental health of young people and works with them to create a kinder and braver world.
The Inspiration
Born from a creative dialogue and a shared vision for absolute creative freedom, Dom Pérignon and Lady Gaga have made it their mission to push the limits of creativity to inspire others. Together, their objective is mutual inspiration, creative partnership and shared values of opportunity and generosity.
This is the one-of-a-kind sculpture designed by Lady Gaga for Dom Pérignon in collaboration with her creative and fashion director Nicola Formichetti. All Dom Pérignon’s profits for this piece was donated, totalling USD570,000, to Lady Gaga’s Born This Way Foundation. Co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, the organization supports the mental health of young people and works with them to create a kinder and braver world.
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The ‘Queendom’ Campaign
As a long-time fan of the brand, Lady Gaga brings the support of her creative team: Nick Knight, visionary photographer and director with three decades of experience producing era-defining campaigns, and Nicola Formichetti, an award-winning creative and fashion director and editor and the creative consultant to Haus of Gaga responsible for Gaga’s iconic pop culture moments.
‘The Queendom’ is a shared belief brought to life by Dom Pérignon and Lady Gaga to propel creative freedom to the next level. It encourages a journey of self-acceptance, hard work and reinvention that transcends culture and languages for its joie de vivre, its energy, its rush of fantasy and celebratory visions. The campaign invites us to rediscover our imagination, positivity and the transformative power of creative freedom, which underlines how tireless dedication to one’s craft can elevate us, individually and collectively. Everything in ‘The Queendom’ is an expression of unbridled creativity.
Over the next two years, Dom Pérignon and Lady Gaga will continue their unique partnerships with upcoming projects.
As a long-time fan of the brand, Lady Gaga brings the support of her creative team: Nick Knight, visionary photographer and director with three decades of experience producing era-defining campaigns, and Nicola Formichetti, an award-winning creative and fashion director and editor and the creative consultant to Haus of Gaga responsible for Gaga’s iconic pop culture moments.
‘The Queendom’ is a shared belief brought to life by Dom Pérignon and Lady Gaga to propel creative freedom to the next level. It encourages a journey of self-acceptance, hard work and reinvention that transcends culture and languages for its joie de vivre, its energy, its rush of fantasy and celebratory visions. The campaign invites us to rediscover our imagination, positivity and the transformative power of creative freedom, which underlines how tireless dedication to one’s craft can elevate us, individually and collectively. Everything in ‘The Queendom’ is an expression of unbridled creativity.
Over the next two years, Dom Pérignon and Lady Gaga will continue their unique partnerships with upcoming projects.
