- 1
- 2021-11-19
- Moët & Chandon
MOËT & CHANDON IGNITES THE HOLIDAY SEASON WITH JOYOUS EFFERVESCENCE WITH THE OPENING OF ITS POP-UP IN TIMES SQUARE
Share the joy of luxury gifting with beloved ones, sparkle with the effervescence of champagne.
（香港，2021年11月19日）Moët & Chandon（酩悅香檳）以香檳氣泡舉杯慶祝佳節相聚一刻。在展開興奮新一章的同時，品牌將繼續探索其恆久慷慨及魅力的形象，並於全球各地為大家帶來一連串具豐富歷史色彩的精彩活動準備就緒。Moët & Chandon在年末節慶期間，於香港時代廣場開設期間限定Pop-up，以巨型奢華香檳禮盒為主題，展示香檳氣泡美酒系列，並設有多個拍照熱點。顧客可於11⽉27⽇⾄1⽉2⽇期間，親臨體驗金光閃耀的精釀香檳世界，感受聖誕佳節美好之詩。
歡騰慶祝象徵
今個節日，Moët & Chandon精心挑選出自1743年起釀造及源遠流長的香檳作為佳節首選。香檳精緻的氣泡，在歷史中曾經令龐巴度夫人、路易十五國王心腹及歐洲皇家法院對它趨之若鶩。家族創辦人的外孫、雷米· 酩悦（Jean Remy Moët）一直向全世界推崇品牌極尚釀酒哲理，極級質素一直為人熟識。
於1993年時，為慶祝Moët & Chandon建立250周年，酩悅曾舉辦熱氣球升空並進行環球之旅，其後降落凡爾賽宮，為全球帶來美好盛事。於2006年，它曾照亮紐約自由女神像，也曾於2017年亮遍開普敦聖誕樹。踏入2019年，更為眾星雲集、於Chateau de Saran舉辦的 150周年儀式增添色彩。尚有其他數之不盡的難忘時刻，皆一一刻進Moët & Chandon歷史。
Moët & Chandon釀酒師Benoît Gouez表示：「我們精心挑選Moët & Chandon的氣泡香檳作為今個節日慶祝的象徵，我們香檳的秘方能將個人快樂時刻變成集體歡騰時光。與此同時，我們善於構思各種不同慶祝計劃，而Moët Impérial亦能捕捉最動人真摯的相聚一刻。」
雀躍歡騰活動
為分享團聚快樂，Moët & Chandon將於全球各地超過20個城市舉辦一連串節日活動，囊括悉尼、約翰内斯堡、倫敦、米蘭、阿姆斯特丹、馬德里、莫斯科、巴黎、香港、紐約及墨西哥城。賓客可以欣賞到各種音樂表演、或到訪「恆久歡騰」的體驗室，將相聚時刻更提升至狂歡慶祝。
MOËT & CHANDON雀躍歡騰時代廣場期間限定POP-UP
Moët & Chandon在年末節慶期間，於香港銅鑼灣時代廣場開設期間限定Pop-up，顧客可於11⽉27⽇⾄1⽉2⽇期間，親臨體驗金光閃耀的精釀香檳世界。期間限定Pop-up靈感源自巨型奢華香檳禮盒，全店以香檳金瓶為主軸，耀眼白金色為主調，營造瑰麗歡騰的節日氣氛。從高處俯瞰，限定Pop-up宛如一個繫上金色絲帶的圓形精緻禮盒。從側面細看，可見由白金色球體組成矚目的裝置藝術，分別置於中庭地面及自然延伸至懸掛空中，彷如Moët & Chandon香檳中源源不絕的綿密氣泡。店內設有多個拍照打卡位置，歡迎顧客在金光閃閃的燈飾點綴下，與親朋好友一同攝下難忘的Moët節日瞬間。
期間限定禮品包裝服務
品牌於今個節日提供期間限定免費禮品包裝服務，讓指定顧客為心愛的人挑選精美香檳，並以承載綿綿暖意的禮盒，送上一份優雅奢華的佳節心意。Moët 2021 節日禮盒延續著高級精釀概念的品牌形象，以金色、白色、黑色三款色調為主軸，搭配專屬絲帶、Moët蓋章設計貼紙及節日賀卡，讓禮品散發出高雅極簡的品味，令人愛不釋手。
期間限定書法刻字服務
品牌於Pop-up期間提供限定書法刻字服務，讓顧客可在香檳瓶上刻寫個人名字，締造既獨一無二又難忘的禮物。*服務時間：
11月27日、12月4日及11日: 下午2時至6時
*限定書法刻字服務只適用於容量75cl或以上之香檳
TOAST FOR A CAUSE
延續品牌傳統美譽，Moët & Chandon邀請出席活動人士一同舉杯支持，於2009年荷里活紅地毯上發起的慈善創舉「Toast for a Cause」，同時趁此機會一同慶祝相聚。今年的每次祝酒，品牌都會作出捐獻到支持生態多樣性的本地機構，以守護香檳發源地的周邊環境。
要感受節日氣氛，Moët & Chandon推出網上平台https://mywishesvm.moet.com/，讓香檳愛好者記錄佳節短片訊息，無需受地域阻隔亦能為親朋好友發送電子祝福。
歡騰慶祝象徵
今個節日，Moët & Chandon精心挑選出自1743年起釀造及源遠流長的香檳作為佳節首選。香檳精緻的氣泡，在歷史中曾經令龐巴度夫人、路易十五國王心腹及歐洲皇家法院對它趨之若鶩。家族創辦人的外孫、雷米· 酩悦（Jean Remy Moët）一直向全世界推崇品牌極尚釀酒哲理，極級質素一直為人熟識。
於1993年時，為慶祝Moët & Chandon建立250周年，酩悅曾舉辦熱氣球升空並進行環球之旅，其後降落凡爾賽宮，為全球帶來美好盛事。於2006年，它曾照亮紐約自由女神像，也曾於2017年亮遍開普敦聖誕樹。踏入2019年，更為眾星雲集、於Chateau de Saran舉辦的 150周年儀式增添色彩。尚有其他數之不盡的難忘時刻，皆一一刻進Moët & Chandon歷史。
Moët & Chandon釀酒師Benoît Gouez表示：「我們精心挑選Moët & Chandon的氣泡香檳作為今個節日慶祝的象徵，我們香檳的秘方能將個人快樂時刻變成集體歡騰時光。與此同時，我們善於構思各種不同慶祝計劃，而Moët Impérial亦能捕捉最動人真摯的相聚一刻。」
雀躍歡騰活動
為分享團聚快樂，Moët & Chandon將於全球各地超過20個城市舉辦一連串節日活動，囊括悉尼、約翰内斯堡、倫敦、米蘭、阿姆斯特丹、馬德里、莫斯科、巴黎、香港、紐約及墨西哥城。賓客可以欣賞到各種音樂表演、或到訪「恆久歡騰」的體驗室，將相聚時刻更提升至狂歡慶祝。
MOËT & CHANDON雀躍歡騰時代廣場期間限定POP-UP
Moët & Chandon在年末節慶期間，於香港銅鑼灣時代廣場開設期間限定Pop-up，顧客可於11⽉27⽇⾄1⽉2⽇期間，親臨體驗金光閃耀的精釀香檳世界。期間限定Pop-up靈感源自巨型奢華香檳禮盒，全店以香檳金瓶為主軸，耀眼白金色為主調，營造瑰麗歡騰的節日氣氛。從高處俯瞰，限定Pop-up宛如一個繫上金色絲帶的圓形精緻禮盒。從側面細看，可見由白金色球體組成矚目的裝置藝術，分別置於中庭地面及自然延伸至懸掛空中，彷如Moët & Chandon香檳中源源不絕的綿密氣泡。店內設有多個拍照打卡位置，歡迎顧客在金光閃閃的燈飾點綴下，與親朋好友一同攝下難忘的Moët節日瞬間。
期間限定禮品包裝服務
品牌於今個節日提供期間限定免費禮品包裝服務，讓指定顧客為心愛的人挑選精美香檳，並以承載綿綿暖意的禮盒，送上一份優雅奢華的佳節心意。Moët 2021 節日禮盒延續著高級精釀概念的品牌形象，以金色、白色、黑色三款色調為主軸，搭配專屬絲帶、Moët蓋章設計貼紙及節日賀卡，讓禮品散發出高雅極簡的品味，令人愛不釋手。
期間限定書法刻字服務
品牌於Pop-up期間提供限定書法刻字服務，讓顧客可在香檳瓶上刻寫個人名字，締造既獨一無二又難忘的禮物。*服務時間：
11月27日、12月4日及11日: 下午2時至6時
*限定書法刻字服務只適用於容量75cl或以上之香檳
TOAST FOR A CAUSE
延續品牌傳統美譽，Moët & Chandon邀請出席活動人士一同舉杯支持，於2009年荷里活紅地毯上發起的慈善創舉「Toast for a Cause」，同時趁此機會一同慶祝相聚。今年的每次祝酒，品牌都會作出捐獻到支持生態多樣性的本地機構，以守護香檳發源地的周邊環境。
要感受節日氣氛，Moët & Chandon推出網上平台https://mywishesvm.moet.com/，讓香檳愛好者記錄佳節短片訊息，無需受地域阻隔亦能為親朋好友發送電子祝福。
Hong Kong, November 19, 2021. Moët & Chandon celebrates the thrill of coming together this holiday season with radiant displays of the effervescence of its champagnes. In an exciting new chapter in its long history of generosity and savoir-fête, the House has designed a host of sparkling events around the world that will enrich its legacy of unforgettable celebrations, and ring in a blissful season of togetherness. During the year-end festive season, Moët & Chandon is opening a pop-up in Hong Kong Times Square. With the theme of a giant luxury champagne gift box, the pop-up showcases the champagne collection and many photo moments for all to enjoy. From November 27th to January 2nd, customers can discover the world of luxury champagnes decorated with sparkling golden light, and celebrate the beautiful moments of the holiday season.
THE ICON OF EFFERVESCENT CELEBRATIONS
This holiday season, Moët & Chandon has chosen the bubbles of its fine champagnes as a festive symbol that has long been an integral part of the history of the House as an icon of celebrations since 1743. It was champagne’s “beautifying” sparkle that seduced Madame de Pompadour, King Louis XV’s confidante, and the royal courts of Europe. It was the very quality that Jean Remy Moët, grandson of the Maison’s founder, championed around the world to express the House’s exceptional winemaking know-how and to share its message of generosity.
Moët & Chandon’s cheerful effervescence brightened the round-the-world voyage of the iconic hot-air balloon that arrived at Chateau de Versailles in 1993, in time for the grand celebration of the House’s 250th anniversary. It illuminated New York City’s Statue of Liberty in 2006; it lit up the majestic Christmas tree in Cape Town in 2017; and it brought cheer to the star-studded inauguration of the Chateau de Saran in 2019, feting Moët Impérial’s 150th anniversary. These examples, among countless other splendid memorable moments, are engraved in the history of Moët & Chandon.
“The effervescence of Moët & Chandon’s champagnes is the bubbling symbol we have chosen for our celebrations this holiday season, a special ingredient of our champagnes we know will turn personal moments of happiness into a great movement for togetherness,” says Benoît Gouez, Cellar Master at Moët & Chandon. “The art of celebration is imbedded in our know-how, and Moët Impérial is designed to capture the very values of generosity and togetherness dear to the Maison.”
THE EFFERVESCENCE EVENTS
To share the delight of togetherness, Moët & Chandon will host a series of festive events inspired by champagne’s effervescence in over 20 cities including Sydney, Johannesburg, London, Milan, Amsterdam, Madrid, Moscow, Paris, New York, Hong Kong and Mexico City. Bespoke events taking place around the world will create jubilant gatherings in the company of Friends of the House where guests will enjoy a vast program of musical performances, immersive experiences in “eternal effervescence” rooms, transforming moments of togetherness into cheerful celebrations.
MOËT & CHANDON END OF YEAR EFFERVESENCE POP-UP AT TIMES SQUARE
Moët & Chandon is opening a pop-up in Hong Kong Times Square during the year-end festive period. Customers can experience the world of luxury champagnes from November 27th to January 2nd. Inspired by a giant luxury champagne gift box, the Moët & Chandon End of Year Effervescence pop-up uses the golden color of champagne as the key element and main palette for a magnificent and jubilant festive spirit. Viewed from the above, the pop-up looks like a round exquisite gift box tied with a golden ribbon. From the side view, we can see the eye-catching installation art composed of white golden spheres, which are placed on the atrium ground floor and seamlessly flow into the hanging display, just like the stream of rich and high-quality bubbles in the Moët & Chandon champagne. There are multiple photo opportunities in the pop-up, and customers are welcomed to take pictures of unforgettable Moët holiday moments with their friends and family under the glittering lights.
EXCLUSIVE GIFT-WRAPPING SERVICE
The brand is offering complimentary exclusive gift packaging service at the pop-up this holiday. The 2021 festive Moët gift box carries warmth and joy and is a nod to the brand’s high-end craftsmanship. Consumers are invited to personalize their bottles with branded ribbons, Moët stamp design stickers and holiday cards, these festive gifts will help ring in the holiday season with glamor and effervescence.
From now until January 2nd 2022, shoppers are entitled to redeem various limited privileges upon the spending of designated amount.
EXCLUSIVE CALLIGRAPHY SERVICE
The brand is offering complimentary exclusive calligraphy service at the pop-up for champagne personalization. Consumers are invited to personalize their champagne bottles with hand painted calligraphy for a memorable gift.* Service available time:
November 27th, December 4th, 11th: 2 - 6pm
*Calligraphy only available for formats 75cl and above
MOËT & CHANDON POP-UP OPENING HOURS
Moët & Chandon pop-up opening hour: 11am - 9pm
5/F Happy Rewards redemption time: 12nn -10pm
THE TOAST FOR A CAUSE
Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon invites all those attending its effervescence events around the world to raise a champagne glass and join its charitable initiative of “Toast for a Cause,” which debuted in 2009 on Hollywood’s red carpet. Each toast raised by a Friend of the House marks a reason to celebrate togetherness. This year, each toast will also trigger a donation to a local organization
dedicated to the preservation of biodiversity, demonstrating the House’s commitment to protecting the terroir of the Champagne region.
To usher in the spirit of the holidays, Moët & Chandon is thrilled to introduce https://mywishesvm.moet.com/, an online platform where champagne lovers can record festive video messages and share them with their loved ones to spread a message of joy, even if virtually.
THE ICON OF EFFERVESCENT CELEBRATIONS
This holiday season, Moët & Chandon has chosen the bubbles of its fine champagnes as a festive symbol that has long been an integral part of the history of the House as an icon of celebrations since 1743. It was champagne’s “beautifying” sparkle that seduced Madame de Pompadour, King Louis XV’s confidante, and the royal courts of Europe. It was the very quality that Jean Remy Moët, grandson of the Maison’s founder, championed around the world to express the House’s exceptional winemaking know-how and to share its message of generosity.
Moët & Chandon’s cheerful effervescence brightened the round-the-world voyage of the iconic hot-air balloon that arrived at Chateau de Versailles in 1993, in time for the grand celebration of the House’s 250th anniversary. It illuminated New York City’s Statue of Liberty in 2006; it lit up the majestic Christmas tree in Cape Town in 2017; and it brought cheer to the star-studded inauguration of the Chateau de Saran in 2019, feting Moët Impérial’s 150th anniversary. These examples, among countless other splendid memorable moments, are engraved in the history of Moët & Chandon.
“The effervescence of Moët & Chandon’s champagnes is the bubbling symbol we have chosen for our celebrations this holiday season, a special ingredient of our champagnes we know will turn personal moments of happiness into a great movement for togetherness,” says Benoît Gouez, Cellar Master at Moët & Chandon. “The art of celebration is imbedded in our know-how, and Moët Impérial is designed to capture the very values of generosity and togetherness dear to the Maison.”
THE EFFERVESCENCE EVENTS
To share the delight of togetherness, Moët & Chandon will host a series of festive events inspired by champagne’s effervescence in over 20 cities including Sydney, Johannesburg, London, Milan, Amsterdam, Madrid, Moscow, Paris, New York, Hong Kong and Mexico City. Bespoke events taking place around the world will create jubilant gatherings in the company of Friends of the House where guests will enjoy a vast program of musical performances, immersive experiences in “eternal effervescence” rooms, transforming moments of togetherness into cheerful celebrations.
MOËT & CHANDON END OF YEAR EFFERVESENCE POP-UP AT TIMES SQUARE
Moët & Chandon is opening a pop-up in Hong Kong Times Square during the year-end festive period. Customers can experience the world of luxury champagnes from November 27th to January 2nd. Inspired by a giant luxury champagne gift box, the Moët & Chandon End of Year Effervescence pop-up uses the golden color of champagne as the key element and main palette for a magnificent and jubilant festive spirit. Viewed from the above, the pop-up looks like a round exquisite gift box tied with a golden ribbon. From the side view, we can see the eye-catching installation art composed of white golden spheres, which are placed on the atrium ground floor and seamlessly flow into the hanging display, just like the stream of rich and high-quality bubbles in the Moët & Chandon champagne. There are multiple photo opportunities in the pop-up, and customers are welcomed to take pictures of unforgettable Moët holiday moments with their friends and family under the glittering lights.
EXCLUSIVE GIFT-WRAPPING SERVICE
The brand is offering complimentary exclusive gift packaging service at the pop-up this holiday. The 2021 festive Moët gift box carries warmth and joy and is a nod to the brand’s high-end craftsmanship. Consumers are invited to personalize their bottles with branded ribbons, Moët stamp design stickers and holiday cards, these festive gifts will help ring in the holiday season with glamor and effervescence.
From now until January 2nd 2022, shoppers are entitled to redeem various limited privileges upon the spending of designated amount.
EXCLUSIVE CALLIGRAPHY SERVICE
The brand is offering complimentary exclusive calligraphy service at the pop-up for champagne personalization. Consumers are invited to personalize their champagne bottles with hand painted calligraphy for a memorable gift.* Service available time:
November 27th, December 4th, 11th: 2 - 6pm
*Calligraphy only available for formats 75cl and above
MOËT & CHANDON POP-UP OPENING HOURS
Moët & Chandon pop-up opening hour: 11am - 9pm
5/F Happy Rewards redemption time: 12nn -10pm
THE TOAST FOR A CAUSE
Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon invites all those attending its effervescence events around the world to raise a champagne glass and join its charitable initiative of “Toast for a Cause,” which debuted in 2009 on Hollywood’s red carpet. Each toast raised by a Friend of the House marks a reason to celebrate togetherness. This year, each toast will also trigger a donation to a local organization
dedicated to the preservation of biodiversity, demonstrating the House’s commitment to protecting the terroir of the Champagne region.
To usher in the spirit of the holidays, Moët & Chandon is thrilled to introduce https://mywishesvm.moet.com/, an online platform where champagne lovers can record festive video messages and share them with their loved ones to spread a message of joy, even if virtually.
